Mobile Marketing: Coca-Cola

As part of Coca-Cola's "Happiness" Campaign, a branded truck was driven throughout various neighborhoods in Rio De Janeiro, Brazil to deliver unexpected doses of happiness. The 'vending machine on wheels' was parked in unsuspecting residential areas, waiting for curious passers by to push the button. To their surprise residents would find a free Coca-Cola product waiting in the dispensary. It didn't take long for a crowd to form and the happiness to spread!

Mobile Marketing: Smart Car Advertisement

Smart car is proving once again that bigger, is not always better.The space saving and eco-friendly car is turning heads with its latest mobile advertising campaign. Life-sized portraits of the vehicle have been spotted on construction cement trucks. As the mixers on the cement truck rotate, a photo of the car appears followed by the quote, "Smallest turning radius." As the image loops, automobile enthusiasts around can't help but agree, smaller is smart, indeed. Watch the video to see the advertisement in action! [via Sharibalga]

Green Marketing: Biodegradable Packaging

Plastic packaging can cause much harm to the Earth's atmosphere and eco-system. To move away from causing such disasters, Ben Huttly, a design student from the UK, has come up with 100% biodegradable and recyclable packaging designs for fresh produce. Huttly has created vegetable labels using twine and natural cotton. Each vegetable tag is embedded with seeds for consumers to start their own sustainable gardens. An idea that truly reduces waste and raises environmental awareness. [via lovely package and PSFK]

Social Media Marketing: Orange UK

Orange UK, a mobile broadband shop and website, decided to bring community cheer to their loyal social media fans. Over the chilly Winter season, the Orange Winter Warmer campaign was launched. During the program, website users simply tweeted about someone who was having a bad day with the hashtag #winterwarmer and Orange UK would send a truck filled with chocolates, hot drinks and scarves over for a quick pick-me-up!

To continue their user appreciation campaign, Orange UK has also launched the Valentine's Day "Isn't it Tweet" campaign where users submit tweets to be made into short animations. Watch the videos to learn more! [via The Feed]

Mobile Media: Alfa Romeo Mobile Billboard

To promote their latest automobile collection, Alfa Romeo, an Italian car brand, created a promotional advertisement that stalked shoppers where ever they went, literally. Mobilized advertisements and billboards were placed in busy mall destinations displaying new car models and prices. Unsuspecting shoppers walking by became the ads' "target," following shoppers where ever they walked. Watch the video to see the public's reaction and to see the mobile boards in action! "There's no getting away from a good offer." [Via Marketing Alternatif]

Interactive Marketing: WeSC Display Window

IAD students at Hyper Island digital design school created an interactive display window to help promote WeSC, an urban, street wear brand. The goal of the project was to connect WeSC with music and art to create memorable consumer experiences. The store's display window was transformed into a giant interactive screen where pedestrians took control of camera angles and on-screen action with simple body movements. Background scenes on display were submitted by artists and musicians online, from all over the world. Within two days, the promotion had:

• 26,000 plays
• 80,000 loads
• 400 likes
• 300 blog posts

Watch the video to see the interactive screen in action! [via Marcus Wallander]

Experiential Marketing: Caribou Coffee Bus Stop

Caribou Coffee was looking for a creative way to promote their newest "Hot 'n Wholesome" breakfast sandwich selection. Bus shelters in Minneapolis were transformed into mini bake ovens, decked out with a sandwich display backdrop and a stove top. Riders were able to enjoy a heated bus-wait within each "oven" shelter. Perfect for those looking for a little relief from the cold commute! [via AdRants]

In-Store Promotion: Desigual Clothing Store

To promote their newest line of fashion forward clothing, Desigual, a Barcelona based clothing company, decided to throw "Undie Parties" at their home stores located in Madrid and New York. The first 100 shoppers to show up in nothing but their undergarments were allowed to select two articles of clothing from the store to wear and keep! Watch the video to see the individuals brave enough to stand in line to wait for their free outfits!

Billboard Marketing: McDonald's Breakfast Sundial

McDonald's wanted a new way to bring attention to their beloved breakfast menu. To do so, the fast food chain created a real-time, sundial billboard. During each morning hour, a shadow, cast by the clock, clearly points out what sandwich is available for purchase at that specific time. By doing so, breakfast enthusiasts know exactly how much time is left before the morning meals are no longer served for the day. [via Guerilla Marketing Defined]

Guerrilla Marketing: The Pink Squad - Union Insurance

Union Insurance wanted a fun and creative way to create buzz around their newest insurance program: siding with safe drivers. To spread the word, they posed the question, "If insurance companies side with safe drivers, who would punish unsafe drivers?" The Pink Squad was then formed to take on the policing task. The Pink Squad went around punishing unruly drivers with confetti guns, packaging materials, plungers and more. Once media coverage began pouring in, Union bank announced it's association with the squad, leading to an increase in consumer insurance preference, 82,000 fans on Facebook and ranking closely amongst their top 4 competitors. [via I Believe in Advertising]