tag:blogger.com,1999:blog-43751908152308592202024-03-13T04:39:18.690-07:00Guerrilla Sushi : caught raw, served fresh Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.comBlogger369125tag:blogger.com,1999:blog-4375190815230859220.post-44969324853184044872014-04-10T12:08:00.005-07:002014-04-10T12:08:42.597-07:00Self-Draining Countdown Cocktail for the Mad Men Premiere<br />
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<span style="color: #999999;">(via </span><a href="http://www.attackmarketing.com/index.php"><span style="color: #999999;">Attack!</span></a><span style="color: #999999;">)</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Fans of AMC’s popular television series </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Mad Men</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> (and anyone who has even remotely heard of the series) know that cocktails are a staple theme of the show. </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">When it came to celebrating the premiere of the 7th and final season, the show partnered with Attack! Marketing to display a 10 ft cocktail glass in the heart of New York and Los Angeles. </span></div>
<br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The blown up cocktail is propped up by an oversized coaster that doubles as a live countdown. The contents of the 200 gallon cocktail will steadily drain leading up to the premiere on Sunday.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Mad Men</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> installations can be found in front of Madison Square Garden, and on the corner of Hollywood & Highland. Season 7 of Mad Men premieres on Sunday, April 13, on AMC.</span></div>
<br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span> </b><div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com0tag:blogger.com,1999:blog-4375190815230859220.post-81957802742118057932014-04-10T08:51:00.000-07:002014-04-10T08:51:52.491-07:00From Vending Machines to Bus Shelters, Fit Matters<br />
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<b id="docs-internal-guid-006fcf4a-4815-bf3d-02c7-2653928b39bd" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In the past two years, we have seen a stream of various vending machine stunts. Some <a href="http://www.thedrum.com/news/2013/10/01/coca-cola-creates-pop-park-part-where-will-happiness-strike-next-campaign">elaborate</a>, others somewhat <a href="http://www.adweek.com/adfreak/stand-still-3-minutes-and-vending-machine-will-give-you-free-beer-151770">anti-climactic</a>. Some focusing on a <a href="https://www.youtube.com/watch?v=ts_4vOUDImE">genuine gesture</a>, others revolving around a playful sense of <a href="https://www.youtube.com/watch?v=R8RIqJLUYSE">cruelty</a>. However, despite the multiple successes we have seen, decked out vending machines are not a platform that is appropriate for all products and brands. </span></b></div>
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<br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">For products that are not usually dispensed out of a vending machine, trying to turn your product into a vending machine stunt usually results in a stunt that fails to draw a lot of traction or one that doesn’t quite relate your product. Nevertheless, this challenge is <a href="https://www.youtube.com/watch?v=RDiZOnzajNU">not impossible</a>. With an appropriate partnership or a unique idea, brands that are not beverages or snacks can pull off a successful and viral stunt. However, as vending machine stunts become more common, the marginal benefit of tying a non-vending product to this template certainly begins to plateau. </span></div>
<br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Duracell could have tried to partner with a beverage brand or tried to somehow come up with a vending machine stunt on their own, but decides to forgo the trend completely and re-fit a completely different mundane object - a bus shelter. </span></div>
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/-mQZqKLiMIg?feature=player_embedded' frameborder='0'></iframe></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This well-rounded stunt, not only keeps people waiting for the bus toasty with a fun, interactive activity, but also associates their warmth to the power of Duracell. Although bus shelter stunts are nothing new, they are relatively untouched compared to the score of vending machine stunts, which enhances the stunt’s level of novelty. </span></div>
<br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">It should be noted, however, that the same limitations of vending machines also apply to bus shelters in that it can also fit brands poorly if not used correctly. Although Pepsi Max recently racks up over 5 million views with a bus shelter prank that uses augmented reality, the connection between an apocalypse and an over-caffeinated beverage seems so loose that it seems Pepsi is better off sticking to vending machines. </span></div>
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/Go9rf9GmYpM?feature=player_embedded' frameborder='0'></iframe></div>
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</b><div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com0tag:blogger.com,1999:blog-4375190815230859220.post-82177134487756180572014-03-05T08:30:00.000-08:002014-03-20T12:47:39.681-07:00Nike, Oregon Football, and the Ultimate Fan Experience<div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="color: #444444;"><span style="background-color: transparent; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">When the University of Oregon football team trotted out of the tunnel, through a wall of fog, and into the lights of the field in San Antonio, the team was once again donning newly designed uniforms. However, this time, the Oregon uniforms were not only a different design, but were a new type of uniform entirely. Nike chose the 2013 Alamo Bowl to debut the brand’s newest, “most innovative” uniforms to date and used the Oregon football team to do it. </span></span><br />
<span style="color: #444444;"><span style="background-color: transparent; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Introducing the 2014 Nike Mach Speed Uniforms…</span></span></div>
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<a href="http://2.bp.blogspot.com/-n2M_nUsNsh8/UxZc2_FgMMI/AAAAAAAABWk/39yuNKihD8M/s1600/Dsc01675.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: #444444;"><img border="0" src="http://2.bp.blogspot.com/-n2M_nUsNsh8/UxZc2_FgMMI/AAAAAAAABWk/39yuNKihD8M/s1600/Dsc01675.jpg" height="214" width="320" /></span></a></div>
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<a href="http://2.bp.blogspot.com/-i5x2pLtVXHc/UxZdQ4w-vxI/AAAAAAAABW8/6-9afTHEYRU/s1600/Dsc01631.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: #444444;"><img border="0" src="http://2.bp.blogspot.com/-i5x2pLtVXHc/UxZdQ4w-vxI/AAAAAAAABW8/6-9afTHEYRU/s1600/Dsc01631.jpg" height="214" width="320" /></span></a></div>
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<b style="font-weight: normal;"><span style="color: #999999;">(via <a href="http://www.attackmarketing.com/index.php">Attack!</a>)</span></b></div>
<b style="font-weight: normal;"><span style="color: #444444;"><br /></span></b></div>
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<span style="background-color: transparent; color: #444444; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Needless to say, Nike and Oregon have always had a close relationship. In exchange for providing the school with new uniforms and gear every year, Oregon has become a green and yellow flagship for the Nike brand. However, this partnership extends beyond the athletes. Nike also works with Oregon to create consumer-targeted experiences. Before a regular season game, Nike organized the ultimate Oregon football fan experience called “Unleash the Speed.”</span><br />
<span style="background-color: transparent; color: #444444; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
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<b style="font-weight: normal;"><span style="background-color: transparent; color: #444444; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b></div>
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<span style="background-color: transparent; color: #444444; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Nike worked with an experiential-focused marketing agency (<a href="http://www.attackmarketing.com/index.php">Attack!</a>) to design and execute a series of activities that placed fans in the shoes of Oregon football players. After a free game-day face paint, fans were ushered into a tunnel where they watched a football sizzle reel and received a pump up speech from a coach. </span></div>
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<a href="http://4.bp.blogspot.com/-i3VgPvCQK58/UxZcuIUJaLI/AAAAAAAABWc/ZgidRy0lGyA/s1600/DSC01704.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: #444444;"><img border="0" src="http://4.bp.blogspot.com/-i3VgPvCQK58/UxZcuIUJaLI/AAAAAAAABWc/ZgidRy0lGyA/s1600/DSC01704.JPG" height="214" width="320" /></span></a></div>
<b style="font-weight: normal;"><span style="color: #444444;"><br /><span style="background-color: transparent; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></span></b></div>
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<span style="background-color: transparent; color: #444444; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">They trotted out of the tunnel, through a wall of fog, and into the lights of the mini-field outside the stadium. After fans donned Nike’s newest training shoes, they completed a football obstacle course and were rewarded with free Oregon football t-shirts and Nike rally towels. When fans reached the end, they were encouraged to perform their touchdown dance. The photos of which were available online for keepsake or for sharing. </span></div>
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<a href="http://4.bp.blogspot.com/-Js8PwKojFY0/UxZc9TX2PDI/AAAAAAAABWw/yL8w4Zg2PW8/s1600/Dsc01833.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: #444444;"><img border="0" src="http://4.bp.blogspot.com/-Js8PwKojFY0/UxZc9TX2PDI/AAAAAAAABWw/yL8w4Zg2PW8/s1600/Dsc01833.jpg" height="214" width="320" /></span></a></div>
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<a href="http://4.bp.blogspot.com/-8zIiuCqOlZE/UxZdFYu9l4I/AAAAAAAABW4/G-HtQJjdyM4/s1600/DSC01910.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: #444444;"><img border="0" src="http://4.bp.blogspot.com/-8zIiuCqOlZE/UxZdFYu9l4I/AAAAAAAABW4/G-HtQJjdyM4/s1600/DSC01910.JPG" height="214" width="320" /></span></a></div>
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<span style="color: #999999;">(via <a href="http://www.attackmarketing.com/index.php">Attack!</a>)</span></div>
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<span style="color: #444444; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></div>
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<span style="background-color: transparent; color: #444444; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Sponsoring the Oregon football team among countless other teams and athletes is one of the ways Nike has been able to maintain its brand dominance. However, when Nike is also able to produce micro-stunts that immerse fans in the lives of their favorite athletes (with Nike products), they also maintain brand loyalty. </span></div>
<div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com0tag:blogger.com,1999:blog-4375190815230859220.post-64953824695377525342014-02-13T07:00:00.000-08:002014-02-13T07:00:01.230-08:00Augmented Reality is Bound by the Same Problems as QR Codes<b id="docs-internal-guid-7936ebf2-2884-e90e-2f4e-806bbad0e654" style="font-weight: normal;"></b><br />
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<b id="docs-internal-guid-7936ebf2-2884-e90e-2f4e-806bbad0e654" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">Aside from a stubborn few, QR codes are widely believed to be obsolete. They have become just as common as the hashtag that was added onto a print ad as an afterthought. And they have become just as ignored as the banner ads on a typical website. </span></span></b><span style="color: #444444; font-family: Arial; font-size: 15px; line-height: 1.15; white-space: pre-wrap;">Only about </span><a href="http://adage.com/article/digital/marketer-love-qr-codes-shared-consumers/231854/" style="font-family: Arial; font-size: 15px; line-height: 1.15; white-space: pre-wrap;">5% of Americans</a><span style="color: #444444; font-family: Arial; font-size: 15px; line-height: 1.15; white-space: pre-wrap;"> who own a mobile phone actually scan a QR code.</span></div>
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<b id="docs-internal-guid-7936ebf2-2884-e90e-2f4e-806bbad0e654" style="font-weight: normal;"><a href="http://4.bp.blogspot.com/-PTuT5ne_BTg/UvwJwNeRG5I/AAAAAAAABVU/V9IX5ypbNJk/s1600/QR+Code+Pic+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-PTuT5ne_BTg/UvwJwNeRG5I/AAAAAAAABVU/V9IX5ypbNJk/s1600/QR+Code+Pic+1.jpg" height="320" width="273" /></a></b></div>
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<b id="docs-internal-guid-7936ebf2-2884-e90e-2f4e-806bbad0e654" style="font-weight: normal;"><span style="color: #999999; font-size: x-small;">(via </span><a href="http://wtfqrcodes.com/"><span style="color: #999999; font-size: x-small;">wtfQRcodes.com</span></a><span style="color: #999999; font-size: x-small;">)</span></b></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
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<b id="docs-internal-guid-7936ebf2-2884-e90e-2f4e-806bbad0e654" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">However, unimpressive engagement statistics are not the QR code’s only concern. Augmented reality (AR) is an expanding alternative that allows brands to superimpose 3D computer-generated images on the real-time camera feed of a mobile user’s screen. With this technology, brands can include everything that QR codes offer (videos, website redirection, etc.) and take it a step further by immersing their users with 3D technology. However, AR also faces similar obstacles that have already stunted QR code growth. </span></span></b></div>
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<br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">Lack of Standardization</span></span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">There has yet to be a mobile device that comes with an augmented reality app pre-loaded. Although augmented reality platforms are available for download, the absence of one standardized platform limits the exposure of each AR campaign. Brands are often driven to imbed their augmented reality ads within their own mobile applications, which limits its exposure even further because now brands must first convince the consumer to download their app.</span></span></div>
<br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">Widespread Adoption</span></span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">The lack of a standardized platform also discourages smaller brands to implement an AR segment to their campaigns. Current AR platforms (e.g. Blippar, Augment, etc.) lack the userbase to merit the additional expense of implementing an AR campaign. As a result, most AR campaigns are a luxury only major brands can currently afford. </span></span></div>
<br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">Meaningful Content</span></span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">Although brands have the potential to do much more with AR technology than QR codes, many brands still treat AR as an afterthought and are unwilling to dedicate the time and money needed to create a well-executed AR campaign. Jeep’s use of AR is a good example of an augmented reality app that falls short of the technology’s full potential. On top of having to download a Jeep-specific mobile app, the content offered by the app’s use of augmented reality is disappointing in that it offers no additional value than what is available on the website. </span></span></div>
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<a href="http://1.bp.blogspot.com/-yFJRvfnQjy4/UvwLhj9YcII/AAAAAAAABVg/trtVpK0d9XQ/s1600/QR+Code+Pic+3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-yFJRvfnQjy4/UvwLhj9YcII/AAAAAAAABVg/trtVpK0d9XQ/s1600/QR+Code+Pic+3.png" height="200" width="320" /></a></div>
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<span style="color: #999999; font-size: x-small;">(via </span><a href="http://vimeo.com/53696414"><span style="color: #999999; font-size: x-small;">Jeep AR vimeo</span></a><span style="color: #999999; font-size: x-small;">)</span></div>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b id="docs-internal-guid-7936ebf2-28e1-8fd6-68a1-e316c4059b5e" style="font-weight: normal;"><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">In the end, these three obstacles come hand in hand. A standardized augmented reality platform will make it easier for consumers to enjoy AR ads. In turn, a standardized platform will ideally have a big enough user-base to justify all brands investing in immersive and experiential AR campaigns. </span></span></div>
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<a href="http://1.bp.blogspot.com/-pY1B-wPvEI0/UvwgSfcFGyI/AAAAAAAABV4/QCKGzqVXo-0/s1600/QR+Code+Pic+4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-pY1B-wPvEI0/UvwgSfcFGyI/AAAAAAAABV4/QCKGzqVXo-0/s1600/QR+Code+Pic+4.jpg" height="240" width="320" /></a></div>
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<span style="color: #999999; font-size: x-small;">(via </span><a href="http://www.digitalversus.com/mobile-phone/mwc-2013-augmented-reality-taking-shape-n28523.html"><span style="color: #999999; font-size: x-small;">DigitalVersus</span></a><span style="color: #999999; font-size: x-small;">)</span></div>
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<br /><div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com0tag:blogger.com,1999:blog-4375190815230859220.post-28964813305950783022014-01-09T07:00:00.000-08:002014-01-09T07:00:06.537-08:00Moto X Makes a Magazine Ad Experiential<b id="docs-internal-guid-583041e5-741b-8142-7c92-960ea94e3402" style="font-weight: normal;"><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">Select issues of this January’s WIRED magazine contains a clever, interactive ad for the new Moto X. With the use of pexiglass, LEDs, and batteries, readers are able to instantly choose from a selection of colors at the bottom of the page to customize their own Moto X smartphone. </span></span></div>
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/iMrZmSPpIRw?feature=player_embedded' frameborder='0'></iframe></div>
<br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;"></span></span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">The full-page ad is simple and aesthetically pleasing to the eye. Yet, the novelty of its interactivity on an otherwise un-interactive platform makes it exciting and places it above the rest. Additionally, the ad does a clean job of giving the reader the experience of customizing their own Moto X smartphone, which is one of the selling points Motorola has emphasized throughout its campaign.</span></span></div>
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/2sS8QQqlLOQ?feature=player_embedded' frameborder='0'></iframe></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;"></span></span> </div>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;"></span></span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">The Moto X’s well-executed ad also highlights the potential for more interactive ads in the future, especially on the less-restrictive platform of tablets. Note, however, that magazine print ads have always been a choice. No obligation to watch a 30 second pre-roll spot or hold on for 5 seconds before you can skip and flip to the next page. Most magazine ads have always relied on a strong headline with an eye catching image to coax readers into surrendering a bit of their attention. In this case, a print ad with a fun and unexpected surprise is worth a pause. </span></span></div>
</b><span style="color: #444444;"><br class="Apple-interchange-newline" /></span><div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com0tag:blogger.com,1999:blog-4375190815230859220.post-40655405945598224012013-11-27T13:08:00.001-08:002014-02-27T13:22:09.153-08:00Viral Prankvertising vs. Prankvertising that Happen to Go Viral<b id="docs-internal-guid-5421e2f5-9b4f-250f-ea97-3e81e52888d0" style="font-weight: normal;"></b><br />
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<b id="docs-internal-guid-5421e2f5-9b4f-250f-ea97-3e81e52888d0" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">It has been almost a full month since Halloween. Coffee shops have introduced holiday themed items to their menus, tv spots have already played “Jingle Bells” with everything from </span></span><a href="http://www.adweek.com/adfreak/kmart-hunks-play-jingle-bells-their-junk-crazy-christmas-ad-153929" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">boxers </span></span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">to </span></span><a href="http://www.adweek.com/adfreak/nba-stars-play-jingle-bells-most-festive-3-point-shooting-ever-153848" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">basketball nets</span></span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">, and all department stores are on the verge of their holiday music marathon that will drive you insane by the mid-December. And yet, the viral theme of late has instead been horror and fear--through the art of prankvertising.</span></span></b></div>
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<object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://img.youtube.com/vi/VlOxlSOr3_M/0.jpg" height="266" width="320"><param name="movie" value="http://youtube.googleapis.com/v/VlOxlSOr3_M&source=uds" /><param name="bgcolor" value="#FFFFFF" /><param name="allowFullScreen" value="true" /><embed width="320" height="266" src="http://youtube.googleapis.com/v/VlOxlSOr3_M&source=uds" type="application/x-shockwave-flash" allowfullscreen="true"></embed></object></div>
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<span style="color: #999999;">(via <a href="http://www.adweek.com/adfreak/horror-movie-stunt-freaky-telekinetic-girl-frighteningly-good-152983">AdWeek</a>)</span></div>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;"></span></span><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">Prankvertising is a method in which brands prank the consumer to stand out and create an emotionally memorable experience that, in the end, tie into the product benefit. However, prankvertising has been especially popular this year among brands for a slightly different reason--its link to viral fame. </span></span></div>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;"></span></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;"><span style="color: #444444;">There is a slight difference between prankvertising for the purpose of making viral videos and prankvertising for the purpose of creating an individual, memorable experience (which also <em>happens</em> to go viral). The former focuses on the viewer experience for the sake of brand reach...</span> </span></span><br />
<br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;"></span></span><br />
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/QZJ30Wsu5ME?feature=player_embedded' frameborder='0'></iframe></div>
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<span style="color: #cccccc;">(via <a href="http://www.adweek.com/adfreak/chucky-crashes-through-bus-shelters-and-chases-people-knife-crazy-ad-stunt-153937">AdWeek</a>)</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;"></span></span><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">… while the latter focuses instead on the individual experience. </span></span></div>
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<span style="color: #cccccc;">(via <a href="http://www.thelaegotist.com/news/national/2013/november/18/blood-dripping-soap-promotes-carrie-movie-release">LA Egotist</a>)</span></div>
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;"></span></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">The most successful prankvertisements are the ones that manage to accomplish both. One of our favorite examples is a prank LG pulls on some job interviewees with their “ultra realistic HD TV”. </span></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;"></span></span><br />
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/Pgv5ZocL5FQ?feature=player_embedded' frameborder='0'></iframe></div>
<br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">A unique, clever prank idea. Funny reactions. And a subtle, yet strong illustration of their TV’s product benefit. </span></span></b><span style="color: #444444;"></span><div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com0tag:blogger.com,1999:blog-4375190815230859220.post-82601752509421283282013-11-13T10:41:00.000-08:002014-02-27T13:26:09.928-08:00Incentive-Based Social Media Campaigns: Do They Work?<span style="color: #444444;"></span><br />
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<b id="docs-internal-guid-66d3ea7a-4f29-06c5-d900-26d0c9b95592" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">From <a href="http://www.businessinsider.com/oreos-super-bowl-power-outage-tweet-was-18-months-in-the-making-2013-3">live-tweets</a> to <a href="http://www.buzzfeed.com/ariellecalderon/times-brands-showed-their-sassy-side-on-twitter">clever replies</a>, brands strive everyday to drive as much engagement on social media as possible. However, in an attempt to do so, many brands have found that some strategies simply don’t work, or worse yet, some backfire. </span></span></b></div>
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<b id="docs-internal-guid-66d3ea7a-4f29-06c5-d900-26d0c9b95592" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">In the most recent case with <a href="http://www.adweek.com/adfreak/kelloggs-apologizes-promising-feed-hungry-kids-only-if-you-retweet-153764">Kellogg’s Feed the Hungry controversy</a>, one of the twitter engagement strategies that has proven difficult and dangerous is the <em>incentive-based campaign strategy</em>. In other words, anytime a brand tries to drive social media engagement and shares by offering rewards.</span></span></b><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">However, when a brand tries to capitalize on a "corporate good deed" as a means to generate social media engagement and traffic, it can lead to meaningless interactions and controversy. When <a href="http://www.adweek.com/adfreak/kelloggs-apologizes-promising-feed-hungry-kids-only-if-you-retweet-153764">Kellogg’s U.K.</a> tried to gain traction on twitter by offering to feed a hungry child for every retweet, the online community did not hesitate to voice their distaste for this kind of incentivized campaign. </span></span></div>
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<a href="http://3.bp.blogspot.com/-cmqZcnHNnC4/UoLcm-d386I/AAAAAAAABUE/uz8MLDWyAtc/s1600/Kellog%2527s+Tweet.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-cmqZcnHNnC4/UoLcm-d386I/AAAAAAAABUE/uz8MLDWyAtc/s320/Kellog%2527s+Tweet.png" height="150" width="320" /></a></div>
<span style="color: #cccccc; font-size: xx-small;">(via AdWeek)</span><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;"></span></span><br />
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<span style="color: #999999;"> <span style="font-size: xx-small;">(via AdWeek)</span></span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">Let us know if there have been incentive-based campaigns that have worked. We would love to hear it</span></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;"> below!</span></span></div>
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<div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com0tag:blogger.com,1999:blog-4375190815230859220.post-61400457141829014112013-10-11T06:00:00.000-07:002013-10-11T06:00:10.976-07:00What Does "Experiential" Really Mean in Marketing?<b id="docs-internal-guid-5defdd7c-a3ca-44a3-8981-968f36ccc43d" style="font-weight: normal;"></b><div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-5defdd7c-a3ca-44a3-8981-968f36ccc43d" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">What is Experiential Marketing?</span></span></b></div>
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<br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;"></span></span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">From vending machines that turn you into James Bond to giant dragon skulls that block your path on the beach, experiential marketing has become increasingly popular and common. However, most people still might not fully understand what “experiential marketing” means.</span></span></div>
<br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;"></span></span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">A <a href="http://www.creativeguerrillamarketing.com/guerrilla-marketing/experiential-101-experiential-marketing/">recent article</a> by Creative Guerrilla Marketing breaks down the term clearly and provides examples that will help you wrap your mind around what exactly “experiential” means in marketing. In the end, there are many types of marketing, but they all share the focus of driving revenue or increasing awareness. </span></span></div>
<br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;"></span></span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">Read “<a href="http://www.creativeguerrillamarketing.com/guerrilla-marketing/experiential-101-experiential-marketing/">Experiential 101: What is Experiential marketing?</a>” at the Creative Guerrilla Marketing Blog.</span></span></div>
<br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;"></span></span></b><span style="color: #444444;"></span><br /><div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com0tag:blogger.com,1999:blog-4375190815230859220.post-61824580528969720672013-09-26T06:30:00.000-07:002014-02-27T13:23:01.721-08:00Arcade Fire Makes an Interactive Music Video for “We Used to Wait” on The Suburbs Album<span style="color: #444444; font-family: Arial, Helvetica, sans-serif;"><b id="docs-internal-guid-447c08c7-568d-c76c-5886-b0a93fc7205e" style="font-weight: normal;"></b></span><br />
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<span style="color: #444444; font-family: Arial, Helvetica, sans-serif;"><b id="docs-internal-guid-447c08c7-568d-c76c-5886-b0a93fc7205e" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Music by nature can be experiential. And a music video can be a powerful method of intensifying a listener’s experience. However, since Youtube’s dominance as the main platform for online videos, the traditional music video has become standardized. As with all things in advertising and marketing, standardization limits the ability to stand out of the clutter and offer an unique experience.</span></b></span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">However, with the help of Google Chrome, Arcade Fire is able to raise the bar and make their music videos highly interactive, relatable, and experiential. By positioning and timing pop-ups as well as utilizing Google’s entire mapping network, Arcade Fire makes a Google Experiment video for “We Used To Wait” that includes images of your home and the area around it. Powerful video, and even better execution.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Try it out here:</span><a href="http://thewildernessdowntown.com/" style="text-decoration: none;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://thewildernessdowntown.com/</span></a></div>
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<div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com0tag:blogger.com,1999:blog-4375190815230859220.post-26557915399451633582013-08-29T06:00:00.000-07:002013-09-24T14:34:50.573-07:00Celebrity Endorsements: Football or Ambiguity <b id="docs-internal-guid-2a32974e-c67b-8734-7b2a-28a0a2348586" style="font-weight: normal;"><span style="color: #444444;"></span></b><br />
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<b id="docs-internal-guid-2a32974e-c67b-8734-7b2a-28a0a2348586" style="font-weight: normal;"><span style="color: #444444;"><span style="background-color: transparent; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In </span><span style="background-color: transparent; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Ogilvy on Advertising</span><span style="background-color: transparent; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, David Ogilvy describes celebrity endorsements as lazy and overrated. He elaborates that they really only work if the celebrities advertise products they have expertise in. However, even in those cases, many viewers often remember the celebrity more than the actual product. A study by <a href="http://mktg.acemetrix.com/acton/fs/blocks/showLandingPage/a/563/p/p-001d/t/page/fm/0">Ace Metrix</a> seems to support this idea, for they report that celebrity endorsements often hurt product advertisements, diminishing a product lift by 1.4% on average. </span></span></b></div>
<b id="docs-internal-guid-2a32974e-c67b-8734-7b2a-28a0a2348586" style="font-weight: normal;"><span style="color: #444444;">
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<b id="docs-internal-guid-2a32974e-c67b-8734-7b2a-28a0a2348586" style="font-weight: normal;"><span style="color: #444444;"><span style="background-color: transparent; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Despite the grim outlook, many brands still attempt celebrity advertisements hoping to beat the average. Of the recent advertisements that we have seen, which sport a celebrity, we have noticed that there are two factors brands can focus on to improve their odds: overemphasize the product benefit and pick a celebrity that is easily seen as an expert in the product’s field. </span><br /><span style="background-color: transparent; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></span></b></div>
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<b id="docs-internal-guid-2a32974e-c67b-8734-7b2a-28a0a2348586" style="font-weight: normal;"><span style="background-color: transparent; color: #444444; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">There are two celebrity endorsed ads below. One clearly focuses on those two factors, and the other seems to focus on... nothing in particular. </span></b></div>
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<span style="color: #444444; font-family: Arial;">So football on your phone.</span></div>
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<span style="color: #444444; font-family: Arial;">What?</span></div>
<span style="color: #444444;"></span><br /><div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com0tag:blogger.com,1999:blog-4375190815230859220.post-43116664577943621682013-08-14T10:27:00.000-07:002013-09-24T14:35:23.696-07:00Assassin’s Creed 4 Breaks Out of the Clutter at Comic-Con 2013 with Immersive Marketing<b id="docs-internal-guid--e4411fa-7dd3-ad91-e83c-37c2f60b94e8" style="color: white; font-weight: normal;"><span style="color: #444444;"></span></b><br />
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<b id="docs-internal-guid--e4411fa-7dd3-ad91-e83c-37c2f60b94e8" style="font-weight: normal;"><span style="color: #444444;"><span style="background-color: transparent; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">At a major conference that’s famous for its costumes and numerous visual attractions, it is difficult for any game, show, or comic book to really envelop Comic-Con goers within the branding of their product. However, for their new game,</span><span style="background-color: transparent; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Assassin’s Creed 4: Black Flag</span><span style="background-color: transparent; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, the Ubisoft marketing team partnered with <a href="http://www.attackmarketing.com/index.php" target="_blank">Attack! Marketing</a> to physically bring fans out of the conference in San Diego and bring them into the golden age of pirates, mimicking a lawless republic in the Caribbean.</span></span></b></div>
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<b id="docs-internal-guid--e4411fa-7dd3-ad91-e83c-37c2f60b94e8" style="font-weight: normal;"><span style="background-color: transparent; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444;">With a combination of a classic three-masted sailing ship, cannons firing, and an old fashioned pirate shave, Comic-Con goers were able to be immersed in a one-of-a-kind experience. Removing consumers from the conference itself allowed Ubisoft to shield against distractions from other brands, as well as capturing the attention of multiple senses. Hosting a night party aboard the ship, featuring celebrities Aaron Eckhart, Jennifer Morrison, and Julie Benz added to the buzz of Ubisoft’s new title. A theater room showcasing a demo of the game, hands-on gaming stations, and a photo booth, all while surrounded by pirates on a rocking, rounded out Assassin's Creed 4's </span><a href="http://attackmarketing.com/experiential.php"><span style="color: #444444;">experiential </span></a><span style="color: #444444;">weekend.</span></span></b></div>
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<span style="color: #444444;"></span><br /><div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com0tag:blogger.com,1999:blog-4375190815230859220.post-60388697888166587202013-08-01T06:00:00.000-07:002013-08-01T06:00:07.126-07:00An App More for the Zombie Fan Than the Brand<div style="color: white;">
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<b id="docs-internal-guid-56483f18-313d-0ffa-dc2c-329c15fc0d4e" style="font-weight: normal;"><span style="background-color: transparent; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Hyundai worked with Robert Kirkman, comic book creator of <i>The Walking Dead</i>, to come out with a mobile application that allows fans and zombie fanatics to create, design their own post-apocalypse vehicle. After designing your anti-zombie vehicle, you are graded on survivability based on the categories of offense, defense, speed, and stealth. After all, in a post-apocalyptic world, its more than about style.</span></b></div>
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<b id="docs-internal-guid-56483f18-313d-0ffa-dc2c-329c15fc0d4e" style="font-weight: normal;"><a href="http://3.bp.blogspot.com/-UIUJ6ukIcog/UfggNa7gu0I/AAAAAAAABME/FRgcy_-xgRk/s1600/walking_dead_chop_shop_2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://3.bp.blogspot.com/-UIUJ6ukIcog/UfggNa7gu0I/AAAAAAAABME/FRgcy_-xgRk/s400/walking_dead_chop_shop_2.jpg" width="400" /></a></b></div>
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<b><span style="background-color: transparent; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Why We Love This App: </span></b><b id="docs-internal-guid-56483f18-313d-0ffa-dc2c-329c15fc0d4e" style="font-weight: normal;"><span style="background-color: transparent; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></b><br />
<b id="docs-internal-guid-56483f18-313d-0ffa-dc2c-329c15fc0d4e" style="font-weight: normal;"><span style="background-color: transparent; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">A handful of brands have tried a hand at creating games and mobile applications in hopes of advertising their products. However, due to an over emphasis on their ulterior motive (selling and displaying their products), many of them fail. </span></b><br />
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<b id="docs-internal-guid-56483f18-313d-0ffa-dc2c-329c15fc0d4e" style="font-weight: normal;"><span style="background-color: transparent; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Hyundai’s cars are not the main focus of the app. The main focus of </span><a href="http://walkingdeadchopshop.com/" target="_blank"><span style="background-color: transparent; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The Walking Dead Chop Shop</span></a><span style="background-color: transparent; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> is the flame throwers, barbed-wire bumpers, and reinforced doors. The focus is providing genuine entertainment that zombie-fans actually enjoy and have always thought about. The bonus for the brand is, as this app allows fans to better imagine their post-apocalyptic vehicle, that users will be able to better imagine them with a Hyundai.</span></b><div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com0tag:blogger.com,1999:blog-4375190815230859220.post-13126008058462761092013-07-26T06:00:00.000-07:002013-09-24T14:39:21.684-07:00The New IKEA Catalog’s Virtual Experience<div style="color: white; font-family: Times,"Times New Roman",serif;">
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<b id="docs-internal-guid-234c8d75-1818-68a6-50c6-c07498271bb2" style="font-weight: normal;"><span style="background-color: transparent; color: #444444; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The decline of print newspapers and magazines is no surprise, in fact, it is very very old news. Although some older, more established publications had a little extra time to transition over to digital, for most other publications, market share shifted drastically depending on how quickly and aggressively they transformed to cater to a more mobile demographic. However, this is still old news.</span></b></div>
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<b id="docs-internal-guid-234c8d75-1818-68a6-50c6-c07498271bb2" style="font-weight: normal;"><br /><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><span style="background-color: transparent; color: #444444; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">IKEA’s new 2013 catalogue is brand new news. Why? Augmented Reality.</span></b></div>
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<b id="docs-internal-guid-234c8d75-1818-7ba9-7838-e01fb59ee5e0" style="font-weight: normal;"><span style="color: #444444; font-family: Arial, Helvetica, sans-serif;"></span></b><br /></div>
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<b id="docs-internal-guid-234c8d75-1818-7ba9-7838-e01fb59ee5e0" style="font-weight: normal;"><span style="color: #444444;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">IKEA’s new catalogue was released yesterday along with a new update for their mobile app, </span><span style="background-color: transparent; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">IKEA Catalog</span><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. The new catalogue will feature several pages and items (designated with a smartphone icon on the top right) where consumers will be able to experience furniture items and designs in a whole new light using augmented reality. Through the app, consumers can simply point their smartphone camera at a designated item and view videos, interact with 3D models, and enjoy additional styles and layouts. </span></span></span></b></div>
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<b id="docs-internal-guid-234c8d75-1818-7ba9-7838-e01fb59ee5e0" style="font-weight: normal;"><br /><span style="background-color: transparent; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><span style="background-color: transparent; color: #444444; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">IKEA’s new update to the app is still not commerce-enabled. Instead, IKEA hopes that combining their catalog with augmented reality will only enhance the experience and inspire their consumers. However, it seems reasonable to assume that IKEA will enable a commerce-enabled version soon, especially if they see a strong increase in mobile catalog usage. </span></b></div>
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<div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com1tag:blogger.com,1999:blog-4375190815230859220.post-26980949378762859872013-06-27T12:13:00.002-07:002013-06-27T12:13:44.015-07:00Mommy Mobile Games<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-23Au2yzumjA/UcSamNeaUSI/AAAAAAAABLY/mE4KDDLkMz8/s1600/alamo-games-hed-2013.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="http://3.bp.blogspot.com/-23Au2yzumjA/UcSamNeaUSI/AAAAAAAABLY/mE4KDDLkMz8/s400/alamo-games-hed-2013.jpg" width="400" /></a></div>
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In the current mobile world it’s not rare to see children as young as 10, or adults
as old as 60, with their eyes locked on their respective screens. Even my mom
has developed her own habit, as she can’t go a day without unlocking a new
level of Candy Crush or Angry Birds. <o:p></o:p></div>
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Alamo
Rent A Car believes they can take of advantage of this with their own <a href="http://www.attackmarketing.com/mobile.php" target="_blank">mobile app development</a>. In an attempt to increase brand awareness, Alamo’s digital
partners will release four hashtag-based games that are meant to be played
during family vacations. The campaign is set to target mothers, with Alamo planning on reaching this group through partnerships with mommy
bloggers who have some clout in the blogosphere and Twitter world.</div>
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Users can play Alamoding, PixPursuit, Snap Family and
Alamovie, all of which involve either different vacation photos, or, in the
case of Alamovie, a video to capture memorable moments. Use of ‘#AlamoGames2Go’
enters users into weekly competitions as well as a $5,000 Grand Prize.</div>
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<a href="http://www.adweek.com/news/technology/alamo-hopes-social-fuel-drives-mobile-games-150524" target="_blank">Via </a><br />
[<a href="http://www.adweek.com/news/technology/alamo-hopes-social-fuel-drives-mobile-games-150524" target="_blank">AdWeek</a>]</div>
<div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com0tag:blogger.com,1999:blog-4375190815230859220.post-768330888231533122013-05-28T12:10:00.000-07:002013-05-28T12:17:15.576-07:00‘Mudvertising’ the filthiest way to get your brand noticed<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-cJeh7bX_kis/UaUAoqNh0RI/AAAAAAAABLI/34m1bwMEuJ0/s1600/mud+pic.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="http://2.bp.blogspot.com/-cJeh7bX_kis/UaUAoqNh0RI/AAAAAAAABLI/34m1bwMEuJ0/s320/mud+pic.jpg" width="320" /></a></div>
When you think of a marketing event, you may think of a run,
party, or booth. Did using mud ever come to mind? Most likely not. However, the
concept of mudvertising is becoming a popular form of marketing among top brands
such as Reebok, Miller Lite, and Advil. Brands will host events like <a href="http://www.experientialmarketing.org/2012/08/07/sharkies-at-tough-mudder-competition-sample-distribution/" target="_blank">Tough Mudder</a> where
contestants raise between $50-$200 to compete in a race through literal mud. At
the end of the race, participants will have the option to receive products from
the sponsors. For example, Advil may pass out samples to soothe a runner’s sore
muscles while Miller Lite may be offering a cold one to quench their thirst. The
primary goal of this competition is not to win but to simply get as filthy as
possible in a pool of mud with your friends while having an incredible and
memorable experience. Last year, the three largest mudvertising events hosted
nearly 2 million people. Reebok is now the prime sponsor for the Spartan Race
which is now called the Reebok Spartan race. Reebok has partnered with this
event and is in the process of coming out with a new line of apparel and shoes
specifically tailored to this event.<br />
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<a href="http://www.adweek.com/news/advertising-branding/what-mudvertising-and-why-are-marketers-diving-149785" target="_blank">[Via AdWeek]</a> </div>
<div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com0tag:blogger.com,1999:blog-4375190815230859220.post-69424135060709217432013-05-22T15:00:00.004-07:002013-05-22T15:15:16.003-07:00What's your favorite color? Opel ADAM has it!<div class="separator" style="clear: both; text-align: center;">
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European auto maker Opel was looking to promote their new ADAM model, which comes in 60,000 exterior and 80,000 interior color combinations. To demonstrate the plethora of options while attracting a young demographic, Opel parked their car outside a popular bar in Copenhagen Denmark. Patron's & pedestrian's attention were quickly drawn to the once plain white car once the music, along with 3D projection mapping began. Informational pamphlets were distributed to interested consumers directing them to Opel's site where they had the option to choose the color combination that suited their taste. What’s your favorite color combination?<div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com0tag:blogger.com,1999:blog-4375190815230859220.post-39994945820376710212013-03-26T16:43:00.000-07:002013-03-26T16:43:06.603-07:001993, Can You Hear Me Now?<style>
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Try asking someone where the nearest telephone booth is.
Chances are they’ll give you a clueless smile and offer you their iPhone.
Droga5 restored the telephone booth’s use in a new campaign for the New
Museum’s exhibit “<a href="http://www.recalling1993.com/" target="_blank">NYC 1993: Experimental Jet Set, Trash, and No Star</a>.” Dial
1-855-FOR-1993 from any of the 5,000 pay phones in Manhattan and you’ll receive
a recorded lesson on the history of the block you’re calling from and the
tenants who lived there. This interactive campaign perfectly compliments the exhibit
and gives Manhattanitesan an excuse to put down their smart phone and pick up a
smarter phone. </div>
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[Via <a href="http://www.thedenveregotist.com/news/national/2013/march/26/call-1993-any-pay-phone-nyc" target="_blank">The Denver Egoist</a>]</div>
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<div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com0tag:blogger.com,1999:blog-4375190815230859220.post-53108284989287839252013-03-20T14:52:00.000-07:002013-03-20T14:52:18.858-07:00"Slowmercial" Targets YOU (Most Likely) <br />
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I am one of the 80% of people who records shows in order to
bypass the annoying/tiring/un-clever commercials that pollute my TV viewing
time. But this phenomenon has posed a major problem for commercial advertisers
as their ads are going unwatched; their money going to waste. <a href="http://www.ddb.be/" target="_blank">DDB Brussels</a> figured
out a way to showcase the new Volkswagen bug convertible <i>and</i> capture the attention of serial fast-forwarders with the “slowmercial.”
The movement of the bug’s top going down in front of a sunset is relatively
static so that the message is conveyed like a print ad when the commercial is
fast-forwarded. DDB Brussels’ ingenious commercial is sure to be the first of
many since it claims to “have up to 50% more impact than an ordinary TV
commercial” by reaching both live and delayed viewers. <o:p></o:p></div>
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[Via <a href="http://www.psfk.com/2013/03/vw-fast-forward-ad.html" target="_blank">PSFK</a>]</div>
<div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com0tag:blogger.com,1999:blog-4375190815230859220.post-90573308466004850552013-03-13T13:44:00.001-07:002013-03-13T13:59:16.361-07:00#EvenIfYouShouldnt<div class="separator" style="clear: both; text-align: center;">
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<span style="text-align: center;">To market Mikado candy (or prove that chocolate really is irresistible) French agency <a href="http://www.buzzman.eu/fr/home/" target="_blank">Buzzman</a> developed the "Resistance Test." People were <a href="http://www.attackmarketing.com/promotional_models.php" target="_blank">planted</a> in the audience to approach the Mikado dispensary and press a red button releasing a box of Mikado. But instead of walking away with candy in hand, they were engulfed by a trap door and dropped into a crazy </span><span style="text-align: center;">(pre-taped) </span><span style="text-align: center;">situation. Each execution was offbeat and funny to capture viewers' attention and test </span><i style="text-align: center;">their</i><span style="text-align: center;"> resistance! The tests were paired with average individuals getting the candy successfully. Now if you'll excuse me I'm off to the market to buy some....errr....groceries?</span><br />
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[Via <a href="http://www.themplsegotist.com/news/national/2013/march/13/guerrilla-chocolate-ad-discourages-interaction" target="_blank">The Minneapolis Egotist</a>]</div>
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<br /><div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com0tag:blogger.com,1999:blog-4375190815230859220.post-28143694192398162812013-03-11T13:09:00.001-07:002013-03-11T13:09:32.001-07:00Coke Zero Secret Taste Test <br />
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<object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://0.gvt0.com/vi/jkD6VHCu_eA/0.jpg" height="320" width="420"><param name="movie" value="http://www.youtube.com/v/jkD6VHCu_eA&fs=1&source=uds" /><param name="bgcolor" value="#FFFFFF" /><param name="allowFullScreen" value="true" /><embed width="420" height="320" src="http://www.youtube.com/v/jkD6VHCu_eA&fs=1&source=uds" type="application/x-shockwave-flash" allowfullscreen="true"></embed></object></div>
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Blind taste tests are nothing new. But what if the participants
don’t know that they’re participating in anything but a standard flight? Coca-Cola,
a company known and celebrated for their <a href="http://www.attackmarketing.com/pr_events_stunts.php" target="_blank">experiential campaigns</a>, wanted to
prove that Coke Zero offers the same taste as its big brother. Flight
attendants distributed Coke Zero to all passengers but gave people the option
to switch to classic Coke if they preferred. For those that requested regular
Coke, attendants secretly placed a Coke Zero inside the original cup. As
everyone was enjoying their respective drinks a video started and asked the audience’s
classic Coke to open up their cups and take a look. This lighthearted stunt
reveals that Coke Zero cuts calories, not taste. Not only does this activation
prove its point, but the strategic change of venue increases the message’s
impact and provides a captive audience. <o:p></o:p></div>
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[Via <a href="http://www.creativeguerrillamarketing.com/guerrilla-marketing/coca-cola-takes-over-airlines-in-latest-guerrilla-campaign/" target="_blank">Creative Guerrilla Marketing</a>] </div>
<div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com0tag:blogger.com,1999:blog-4375190815230859220.post-21817147181725344222013-03-07T12:36:00.001-08:002013-03-07T12:36:38.343-08:00Share Good to Get Good (Mac & Cheese)<br />
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Whenever I see a massive PR stunt I feel a pang of jealousy.
Why am I never lucky enough to experience a <a href="http://www.attackmarketing.com/guerrilla_street.php" target="_blank">guerrilla</a> event to brighten my
lackluster afternoon? <a href="http://www.annies.com/" target="_blank">Annie’s Homegrown Inc.</a>, a Berkeley-based company who practices
organic farming to produce organic goods, wanted to create brand awareness
while showcasing their core values. A larger-than-life box of Annie’s mac and
cheese requested people to “tweet something good to see something good.” And boy
did they follow through with their word. A giant bunny serving macaroni,
multiple magicians engaging with the growing crowd, and a band jamming in the
town square combined to #ShareGood. By <a href="http://www.attackmarketing.com/social.php" target="_blank">distributing samples</a> of mac and cheese
to everyone, Annie’s was able to start new relationships with people that might
have passed them by in a crowded grocery store isle. And if you have ever had
Annie’s you know this is a true present. <o:p></o:p><br />
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<div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com0tag:blogger.com,1999:blog-4375190815230859220.post-21908144910538319722013-03-06T16:16:00.002-08:002013-03-06T16:16:25.285-08:00A Very Experiential Chinese New Years<div class="separator" style="clear: both; text-align: center;">
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<a href="http://3.bp.blogspot.com/-jtp7cwhWXQ8/US0nSvfIwGI/AAAAAAAABKI/3W73WA1otZQ/s1600/WP_20130224_025.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="http://3.bp.blogspot.com/-jtp7cwhWXQ8/US0nSvfIwGI/AAAAAAAABKI/3W73WA1otZQ/s400/WP_20130224_025.jpg" width="400" /></a></div>
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This past weekend was the celebration of the Chinese New Year Festival in San Francisco's Chinatown. A number of well-known brands chose to take part as a great way to connect with thousands of their target consumers in a highly <a href="http://www.attackmarketing.com/interactive.php">interactive </a>environment. Below are some examples of both <a href="http://www.attackmarketing.com/guerrilla_street.php">guerrilla</a> and <a href="http://www.attackmarketing.com/experiential.php">experiential </a>tactics that were used by Coca Cola, McDonald's and Toyota.<br />
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<a href="http://1.bp.blogspot.com/-f7d9YL0CyCY/US0mMor71RI/AAAAAAAABJM/iug6zNRw4LM/s1600/WP_20130224_002.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="http://1.bp.blogspot.com/-f7d9YL0CyCY/US0mMor71RI/AAAAAAAABJM/iug6zNRw4LM/s400/WP_20130224_002.jpg" width="400" /></a></div>
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<a href="http://3.bp.blogspot.com/-gjFHALqu6y4/US0mM2PWd-I/AAAAAAAABJU/3KEkP7tzf1I/s1600/WP_20130224_009.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://3.bp.blogspot.com/-gjFHALqu6y4/US0mM2PWd-I/AAAAAAAABJU/3KEkP7tzf1I/s400/WP_20130224_009.jpg" width="225" /></a></div>
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Coca-Cola, the world's largest soda company, went big this [Chinese New] year. Coca-Cola's booth included a giant coke bottle equipped with a touch display slot machine. Crowds of people lined up to take a turn while others gathered to watch the fun. Everybody left a winner with a free sample of their favorite soda in hand. Coca-Cola was able to capture the reactions and made quite an impression at the festival. </div>
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<a href="http://3.bp.blogspot.com/-g7WKLiNwsY0/US0mMukFZWI/AAAAAAAABJQ/7vptNXyLcBw/s1600/WP_20130224_013.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="http://3.bp.blogspot.com/-g7WKLiNwsY0/US0mMukFZWI/AAAAAAAABJQ/7vptNXyLcBw/s400/WP_20130224_013.jpg" width="400" /></a></div>
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<a href="http://3.bp.blogspot.com/-k6U8NlclhPc/US0mNAvDeqI/AAAAAAAABJY/zMnDgIjPmUg/s1600/WP_20130224_014.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="http://3.bp.blogspot.com/-k6U8NlclhPc/US0mNAvDeqI/AAAAAAAABJY/zMnDgIjPmUg/s400/WP_20130224_014.jpg" width="400" /></a></div>
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McDonald's, everyone's favorite fast food/guilty pleasure, made their presence known. McDonald's famous Ronald McDonald made a guest appearance. <a href="http://www.attackmarketing.com/guerrilla_street.php" target="_blank">Street teams</a> distributed gift cards ranging from $2-$5 to eager kids lined up for their chance to score a complimentary happy meal and a pic with Ronald McDonald. A shining example of instant digital integration, patrons' pictures were uploaded onsite to McDonald's Facebook (with their backdrop and watermark attached and all!).</div>
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<a href="http://1.bp.blogspot.com/-NtX-PUjSWFg/US0mNdGKLdI/AAAAAAAABJg/0kjCuGxf82Q/s1600/WP_20130224_017.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="http://1.bp.blogspot.com/-NtX-PUjSWFg/US0mNdGKLdI/AAAAAAAABJg/0kjCuGxf82Q/s400/WP_20130224_017.jpg" width="400" /></a></div>
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<a href="http://2.bp.blogspot.com/-TQiA7VQgw7s/US0mNFcTviI/AAAAAAAABJc/XDqNWqdQRMM/s1600/WP_20130224_015.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="http://2.bp.blogspot.com/-TQiA7VQgw7s/US0mNFcTviI/AAAAAAAABJc/XDqNWqdQRMM/s400/WP_20130224_015.jpg" width="400" /></a></div>
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Toyota painted the town red - the Chinese color of good fortune and joy. Toyota's Corolla and Camry featured large displays showing the Chinese versions of their commercials. For a more interactive booth, Toyota included an <a href="http://www.attackmarketing.com/mobile.php" target="_blank">augmented reality</a> game enticing consumers to engage with friends and family. By constructing an original and interactive booth, Toyota took advantage of the opportunity to reach out to new consumers and enlighten them about their newest products. </div>
<div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com0tag:blogger.com,1999:blog-4375190815230859220.post-20516010430967224682013-02-27T11:02:00.001-08:002013-03-05T21:08:36.516-08:00Audi Takes on Paintball<div class="separator" style="clear: both; text-align: center;">
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Car advertisements are dull. From winding roads demonstrating handling to city streets expressing gas mileage, it’s all been done before. Audi breathes new life into tired automobile demonstrations by stepping into the paintball arena. Two Audi RS4s, equipped with guns and paint, battle to win points for how many hits they got, flair, and creativity. Not only are the paint jobs rad but I have never seen a cooler, more interactive way to demonstrate a car’s many capabilities. Braking sporadically, drastic turns, unannounced reversing – you see it all. This fast/fresh approach is so fun to watch that you forget its promoting anything.<br />
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[Via <span style="font-family: Cambria, serif; font-size: 11pt; line-height: 115%;"><a href="http://creativity-online.com/work/audi-ultimate-paint-ball-duel/30849">Creativity-Online.com</a>]</span><br />
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<span style="font-family: Cambria, serif; font-size: 11pt; line-height: 115%;">Check out some of our <a href="http://www.attackmarketing.com/" target="_blank">experiential</a> case studies at @ <a href="http://www.attackmarketing.com/" target="_blank">Attack!</a></span><div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com0tag:blogger.com,1999:blog-4375190815230859220.post-84062150774760152902013-02-25T11:35:00.000-08:002013-02-25T11:35:09.426-08:00Land Rover Esc Key<br />
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<object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://2.gvt0.com/vi/_tKjLdTRjF4/0.jpg" height="320" width="420"><param name="movie" value="http://www.youtube.com/v/_tKjLdTRjF4&fs=1&source=uds" /><param name="bgcolor" value="#FFFFFF" /><param name="allowFullScreen" value="true" /><embed width="420" height="320" src="http://www.youtube.com/v/_tKjLdTRjF4&fs=1&source=uds" type="application/x-shockwave-flash" allowfullscreen="true"></embed></object></div>
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Most office day jobs require more PC interaction than people
interaction. Land Rover, whose motto is “Above & Beyond,” stayed true to
their word by sending prospective Land Rover adventurers the Land Rover LR4
Escape Key. The Rover-shaped key allows recipients to personalize their
keyboard in a special way. Land Rover’s creative efforts paid off as they saw a
208% increase in test drives. Just finished a sizable project at work? Reward
yourself with an escape of the everyday. <o:p></o:p></div>
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[Via <a href="http://www.ibelieveinadv.com/2013/02/land-rover-lr4-the-land-rover-escape-key/" target="_blank">I Believe in ADV</a>] <o:p></o:p></div>
<br /><div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com0tag:blogger.com,1999:blog-4375190815230859220.post-16242060088907356972013-02-21T11:23:00.000-08:002013-02-21T11:23:13.956-08:00The Most Responsive Bus Stop<div class="separator" style="clear: both; text-align: center;">
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As someone who relies on multiple means of public transportation daily, I can attest to the extreme boredom that accompanies bus stops. Not only do you feel like people don’t understand the rush you’re in, but they're going out of their way to perform at their all-time slowest. Sometimes don’t you just wish a Lambo would pull up and drop you off at work? Dreams came true for bus stop attendees thanks to mobile tech firm Qualcomm. When commuters responded to the various ads posted in the stop their wait became a little more interesting, becoming the<a href="http://guerrillasushi.blogspot.com/2013/01/tnt-red-button-returns.html" target="_blank"> best bus stop ever</a>! <br />
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[Via <a href="http://presurfer.blogspot.com/2013/02/best-bus-stop-ever.html" target="_blank">The Presurfer</a>]<div class="blogger-post-footer">Guerrilla Sushi - trends, brands and marketing blog.</div>Guerrilla Sushi is...http://www.blogger.com/profile/03263746990853637653noreply@blogger.com0