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Adidas: Unofficial Curator of Berlin Street Art

With a single iPhone application, Adidas has set themselves up to be the modern day curator of all things street art. The brand recently released Urban Art Guide, a free iPhone app that allows users to view a Gooogle map of Berlin's street art masterpieces. The app lets users search for artwork close to their current location, take a guided, walking tour of the best pieces, or browse a Gallery of all the city's featured art. Each artwork marker links to information on the piece, and, if the artist is know, the artist. Users are also able to rate and comment, as well as upload their own snapshots of new street art. Plans are underway to expand to other cities.


"Lambient Media"


Thetrainline.com has recently started working with a new type of billboard: farm animals. The company is now outfitting sheep living along popular railways with Thetrainline.com branded coats.

The sheep owner, Hugh Broom, provided quite possibly the best quote in nontraditional marketing industry news this month: “...it’s surprising that nothing like this has been done before in the UK. There is quite a bit of surface area to work with, plus it’s sure to brighten up train travel. I just hope my ewes don’t start turning into divas!”

The walking, "baa"-ing billboards are part of the company's larger campaign, which uses the animals in both TV commercials and outdoor poster ads.