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"Lambient Media"


Thetrainline.com has recently started working with a new type of billboard: farm animals. The company is now outfitting sheep living along popular railways with Thetrainline.com branded coats.

The sheep owner, Hugh Broom, provided quite possibly the best quote in nontraditional marketing industry news this month: “...it’s surprising that nothing like this has been done before in the UK. There is quite a bit of surface area to work with, plus it’s sure to brighten up train travel. I just hope my ewes don’t start turning into divas!”

The walking, "baa"-ing billboards are part of the company's larger campaign, which uses the animals in both TV commercials and outdoor poster ads.



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