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Adidas: Unofficial Curator of Berlin Street Art

With a single iPhone application, Adidas has set themselves up to be the modern day curator of all things street art. The brand recently released Urban Art Guide, a free iPhone app that allows users to view a Gooogle map of Berlin's street art masterpieces. The app lets users search for artwork close to their current location, take a guided, walking tour of the best pieces, or browse a Gallery of all the city's featured art. Each artwork marker links to information on the piece, and, if the artist is know, the artist. Users are also able to rate and comment, as well as upload their own snapshots of new street art. Plans are underway to expand to other cities.


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