As part of an awareness campaign for MTV Switch, cleverly designed flotation devices were dropped into Amsterdam canals. The realistic looking signs got many double-takes, as it appeared the individuals holding these signs were treading water (or drowning) below the waterline. The signs were simple (each one included a short question and a website address), inexpensive and effectively communicated the topics the show planned to address on-air.
1 comment:
eye-catching and relevant. great campaign.
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