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Global Warming Awareness: A Guerrilla Approach

As part of an awareness campaign for MTV Switch, cleverly designed flotation devices were dropped into Amsterdam canals. The realistic looking signs got many double-takes, as it appeared the individuals holding these signs were treading water (or drowning) below the waterline. The signs were simple (each one included a short question and a website address), inexpensive and effectively communicated the topics the show planned to address on-air.

1 comment:

Anonymous said...

eye-catching and relevant. great campaign.