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Viral Video: Samsung 2010 Winter Olympics

One of our favorite Olympic themed viral videos was the 46 second clip Samsung launched in November. The entertaining video poked fun at the differences between Ice Hockey and Curling and has received over a million hits. This clip speaks directly to viral videos' power to live on months after initial launch; view counts for this one are still climbing.


Publicty Stunt: GAP Sprize Loyalty Program Launch

GAP launched its Sprize Loyalty program with a literal representation of their slogan, "shopping turned on its head". Tables, mannequins, clothes and cars were placed on the store's ceilings, making for a truly eye-catching in-store display.