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Cause Marketing: International Organization for Migration

Each year in South Africa, 4 million human beings are exploited, degraded, and forced into labor and prostitution. To raise general awareness of this issue, the International Organization for Migration (IOM) set up a façade wall which exhibited the exact characteristics of the original wall. The façade, when viewed from across the street, acted as an illusion of what it’s like to vanish, creating a powerful visual representation of the issue at hand.