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Wednesday

Evian Playground: Snow for everyone!

Evian goes to London with an out of home, guerrilla marketing campaign. For the month of January, the water company creates a playground that fumes artificial snow when people get in touch with their inner child. The citizens of London were given the opportunity to "live young," and this was nothing short of a winter wonderland. Usually snow is cold, but this campaign gives me a warm feeling deep down inside.

[Via Creative Guerrilla Marketing]
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Tuesday

TNT: The red button returns


TNT does it again! They place a red button in the Netherlands for the daring and curious to open Pandora's  box. This activation, twice as epic than the first, allows the audience to also participate in the drama and chaos. The viewers are as engaged as they should be when watching a TNT program. Well done TNT, well done.

[Via Creative Guerrilla Marketing]
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Monday

A Toy for Ages 18+

With thousands of different automobiles to choose from it is crucial for individual brands to set themselves apart from the competition. Executing this task in a stimulating and whimsical way is a challenge but Mini always seems to raise the bar. This weekend I was shopping in lovely downtown Walnut Creek – a city where innovation is as absent as a student home sick with the flu – and stumbled upon this life-size boxed “toy” car. It was remarkable to see this outdoor display in such a pedestrian setting. The Mini Cooper is nothing new. But promoting it as a toy, something fun for ages 18+ to play with sparked interest and conversations among shoppers. You only need to ask yourself…what would be more fun than cruising down the highway on a sunny day in a 208-horsepower turbocharged Mini with the top down?

Wednesday

Tangerine Tango Pop-up Shop


Pop-up shops get your attention. A pop-up shop that mimics a Pantone color guide, features a real-time Twitter feed wall, and is graffitied with Sephora gets your stand-and-gawk-walk-on-in-tell-me-all-about-it attention. Makeup powerhouse Sephora teamed up with Pantone to present Sephora+Pantone Universe and together chose the 2012 Color of the Year (PANTONE® 17-1463 Tangerine Tango of course). Clients were able to interact with the sleek structure by testing makeup and perusing through accessories in the iconic color. Not in town? Fans could engage by tweeting thoughts and reactions that were displayed on the feed wall. If this shop were typical black and white Sephora style it would not have attracted as many curious people as it did. This is literally an example of thinking outside the pop-up shop box.


[Via Trendland]

Tuesday

BMW turns your car into an i Concept Model

With BMW's new augmented reality, guerrilla marketing campaign, everyone can drive a BMW. The German car maker takes their augmented digital display and turns live traffic into the future that BMW perceives. The campaign promotes their long awaited "i series" concept electric powered cars. People engaged as everything but taxis are transformed into the new concept design, while finding out cool facts like how much money spent on gas is saved driving their new vehicle. If you want to imagine yourself in a the new BMW concept then drive through 6th Street of New York City while it's still there.

[Via Digital Buzz Blog]
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Wednesday

Unilever's Augmented Reality Spray

The internationally known brand for hygiene, Unilever, develops a guerrilla, out of home campaign that targets young, women. The augmented reality embraces the usage of their new product which is a spray that demonstrates the attractiveness of good hygiene and great smell. Crowds gathered around the television screen as those who interacted with the product were rewarded with gifts like balloons or flowers from men. Leaves me wondering when they will come out with an Axe version of this...

[Via Creative Guerrilla Marketing]
Check out some of our case studies @ Attack!

Tuesday

A small demonstration



An in-store, guerrilla marketing campaign shows how easy it is to use Windows 8. The idea is to demonstrate that it's simple enough for a child to use and explain the functionality. People were able to interact with the new ecosystem by touching, watching, and of course, embracing the experience. Microsoft is, literally, taking it a step up from the competition.

[Via Adverblog]
Check out some of our activations @ Attack!

Thursday

Got Sushi?



For some, life without sushi seems bland. So when the Norwegian Seafood Council was posed with the task of spreading sushi awareness and benefits of eating fish, they decided to showcase dancers to visually depict the art of sushi. By serving up various video representations of everything from simple Nigiri sushi to stuffed Maki sushi rolls, there is something for every appetite. If men in skin tight leotards doesn't make you want to pick up your chopsticks and get to your nearest sushi joint nothing will.

[Via Creativity Online]

Monday

The Lifeboats of Pi




At the French premier of Ang Lee’s film The Life of Pi, audience members were immersed in the essence of the film, equipped with 3-D glasses and life vests. Viewers experienced the adventures of a shipwrecked Indian boy and his Bengal tiger from their seats on life boats amidst an indoor swimming pool. Parisians were thrilled to live Pi's journey on the boats. 

[Via Adverblog]


Saturday

Irish Big Deals

Big Deal.ie, an Irish daily deals site, goes to the street with a contest to promote it's brand. Their campaign was to offer people a chance to make 300 Euros by eating a scorpion to enter. Once entered, a name will be drawn to decide a winner. The campaign shows the great lengths people will go to make money. Suddenly scorpions look so appetizing.

Thursday

Les Petit Riens answers back to crappy gifts


Les Petit Riens, a non profit organization in Belgium, creates an out of home, guerrilla marketing campaign answering back to some of the items they have received from it's donors. People who unveiled their gifts were shocked in disgust. Although the victims were disgruntled, the message was effective in delivery; don't donate your trash.

[Via GuerrillaComm]