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A Toy for Ages 18+

With thousands of different automobiles to choose from it is crucial for individual brands to set themselves apart from the competition. Executing this task in a stimulating and whimsical way is a challenge but Mini always seems to raise the bar. This weekend I was shopping in lovely downtown Walnut Creek – a city where innovation is as absent as a student home sick with the flu – and stumbled upon this life-size boxed “toy” car. It was remarkable to see this outdoor display in such a pedestrian setting. The Mini Cooper is nothing new. But promoting it as a toy, something fun for ages 18+ to play with sparked interest and conversations among shoppers. You only need to ask yourself…what would be more fun than cruising down the highway on a sunny day in a 208-horsepower turbocharged Mini with the top down?

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