Pop-up shops get your attention. A pop-up shop that mimics a Pantone color guide, features a real-time Twitter feed wall, and is graffitied with Sephora gets your stand-and-gawk-walk-on-in-tell-me-all-about-it attention. Makeup powerhouse Sephora teamed up with Pantone to present Sephora+Pantone Universe and together chose the 2012 Color of the Year (PANTONE® 17-1463 Tangerine Tango of course). Clients were able to interact with the sleek structure by testing makeup and perusing through accessories in the iconic color. Not in town? Fans could engage by tweeting thoughts and reactions that were displayed on the feed wall. If this shop were typical black and white Sephora style it would not have attracted as many curious people as it did. This is literally an example of thinking outside the pop-up shop box.
[Via Trendland]
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