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BMW turns your car into an i Concept Model

With BMW's new augmented reality, guerrilla marketing campaign, everyone can drive a BMW. The German car maker takes their augmented digital display and turns live traffic into the future that BMW perceives. The campaign promotes their long awaited "i series" concept electric powered cars. People engaged as everything but taxis are transformed into the new concept design, while finding out cool facts like how much money spent on gas is saved driving their new vehicle. If you want to imagine yourself in a the new BMW concept then drive through 6th Street of New York City while it's still there.

[Via Digital Buzz Blog]
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