MODA's Rubber Ducks

So what do you do when your company moves to a new location and no one seems to notice? Rubber Ducks of course! Well maybe that isn’t the answer all the time, but guerrilla marketing sure is. Museum of Design Atlanta (MODA) implemented a guerrilla marketing plan to gain the attention of all Atlanta residents. Their only problem was being able to pull this off on their small budget. With the help of thousands and thousands of yellow rubber ducks placed around the Mid-Town Atlanta area, people didn’t have a choice but to notice. Check out the video to see how they used Facebook to get people even more involved in the Rubber Ducky Movement!

[Via Zilla]

Mercedes "Key To Viano" Event Puts Travelers in Control

Mercedes-Benz Vans teamed up with Lukas Lindenmann Rosinski and created the “Key To Viano” event, an interactive digital advertising display in a Berlin train station. They connected plain wall advertising with engaging entertainment to grasp the attention of busy travelers, and then participants were able to control the digital displays with their own remote car keys. For this innovative event to pull through, WallDecaux Berlin had to redesign most of the platform. In order to convey the large capacity of the Viano, travelers could use their key remotes (no matter the make or model of their car) to open the side door of the digital car. Check out this video to see the large amount quirky characters that emerged, we even spotted a sumo!

[Via Creative Criminals]

Reebok's Street Art Wins Guinness World Record

Reebok brought the rugged outdoors to London city life. With help of artists, Joe and Max they created the longest ever 3D street art, even snagging a Guinness World Record! The street art was made to promote their new Reebok CrossFit and they even let people enjoy a work out on the amazing art, luckily its fall proof!

Flying Guerrilla Marketing: Chronicle

The makers of an upcoming movie “Chronicle” and viral marketing agency Thinkmodo, teamed up to devise a plan to bring the movies super hero characters to life. Well, not literally bringing them to life but here at Attack! we think it’s close enough. This stunt brought Guerrilla marketing to new heights (literally) by creating human shaped mini-planes to fly above New York City and New Jersey mesmerizing onlookers. Does this make you want to see Chronicle, or just fly around along side them?

[Via Tech Crunch]

Pedestrian Ghost

This goes down in the “did that just happen?” category. Guerrilla Marketing is one of the greatest ways to grab attention on a large scale to increase sales of a product or simply gain brand awareness, but did you also know it can help save lives? Ukraine has a large problem with speeding and pedestrian safety, so Shell in conjunction with JWT Ukraine devised a plan to inform (or scare) drivers into thinking about how they drive. Motorists were forced to slow down then a “Pedestrian Ghost” magically appeared in front of their speeding cars. Would this make you drive slower?

[Via Creative Guerrilla Marketing]

Chevrolet Super Bowl Stunt

Allowing consumers to believe that they are a part of your brand and company is always important. So what better way to prove it than allowing them to create one of your company’s most important commercials of the year? Chevy has done just that by creating a contest that allowed one person to create an ad for their Super Bowl slot. The lucky winner was an amateur filmmaker from New York. With millions expected to watch, that’s a lot of pressure! How do you think he did?

[Via Adweek]