Fans of AMC’s popular television series Mad Men (and anyone who has even remotely heard of the series) know that cocktails are a staple theme of the show.
When it came to celebrating the premiere of the 7th and final season, the show partnered with Attack! Marketing to display a 10 ft cocktail glass in the heart of New York and Los Angeles.
The blown up cocktail is propped up by an oversized coaster that doubles as a live countdown. The contents of the 200 gallon cocktail will steadily drain leading up to the premiere on Sunday.
The Mad Men installations can be found in front of Madison Square Garden, and on the corner of Hollywood & Highland. Season 7 of Mad Men premieres on Sunday, April 13, on AMC.