It has been almost a full month since Halloween. Coffee shops have introduced holiday themed items to their menus, tv spots have already played “Jingle Bells” with everything from boxers to basketball nets, and all department stores are on the verge of their holiday music marathon that will drive you insane by the mid-December. And yet, the viral theme of late has instead been horror and fear--through the art of prankvertising.
Prankvertising is a method in which brands prank the consumer to stand out and create an emotionally memorable experience that, in the end, tie into the product benefit. However, prankvertising has been especially popular this year among brands for a slightly different reason--its link to viral fame.
(via CGM Blog)
There is a slight difference between prankvertising for the purpose of making viral videos and prankvertising for the purpose of creating an individual, memorable experience (which also happens to go viral). The former focuses on the viewer experience for the sake of brand reach...
… while the latter focuses instead on the individual experience.
(via LA Egotist)
The most successful prankvertisements are the ones that manage to accomplish both. One of our favorite examples is a prank LG pulls on some job interviewees with their “ultra realistic HD TV”.
A unique, clever prank idea. Funny reactions. And a subtle, yet strong illustration of their TV’s product benefit.