An in-store, guerrilla marketing campaign shows how easy it is to use Windows 8. The idea is to demonstrate that it's simple enough for a child to use and explain the functionality. People were able to interact with the new ecosystem by touching, watching, and of course, embracing the experience. Microsoft is, literally, taking it a step up from the competition.
[Via Adverblog]
Check out some of our activations @ Attack!
No comments:
Post a Comment