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The Lifeboats of Pi

At the French premier of Ang Lee’s film The Life of Pi, audience members were immersed in the essence of the film, equipped with 3-D glasses and life vests. Viewers experienced the adventures of a shipwrecked Indian boy and his Bengal tiger from their seats on life boats amidst an indoor swimming pool. Parisians were thrilled to live Pi's journey on the boats. 

[Via Adverblog]

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