At the French premier of Ang Lee’s film The Life of Pi, audience members were immersed in the essence of
the film, equipped with 3-D glasses and life vests. Viewers experienced the adventures
of a shipwrecked Indian boy and his Bengal tiger from their seats on life boats
amidst an indoor swimming pool. Parisians
were thrilled to live Pi's journey on the boats.
[Via Adverblog]
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