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Evian Playground: Snow for everyone!

Evian goes to London with an out of home, guerrilla marketing campaign. For the month of January, the water company creates a playground that fumes artificial snow when people get in touch with their inner child. The citizens of London were given the opportunity to "live young," and this was nothing short of a winter wonderland. Usually snow is cold, but this campaign gives me a warm feeling deep down inside.

[Via Creative Guerrilla Marketing]
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