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Guerrilla Marketing: The Pink Squad - Union Insurance

Union Insurance wanted a fun and creative way to create buzz around their newest insurance program: siding with safe drivers. To spread the word, they posed the question, "If insurance companies side with safe drivers, who would punish unsafe drivers?" The Pink Squad was then formed to take on the policing task. The Pink Squad went around punishing unruly drivers with confetti guns, packaging materials, plungers and more. Once media coverage began pouring in, Union bank announced it's association with the squad, leading to an increase in consumer insurance preference, 82,000 fans on Facebook and ranking closely amongst their top 4 competitors. [via I Believe in Advertising]

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