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Non-Traditional Marketing: Chopstick Tree

Each year, over 45 billion disposable chopsticks are used in China, which equals 25 million trees destroyed. To bring awareness to the danger of losing Asia's natural forests, the China Environmental Protection Foundation built and broke a tree in Shanghai made of 30,000 used chopsticks from neighboring restaurants. Next to the tree stood a sign emphasizing the possible future, "At this rate, China's forests will disappear within the next 20 years." [via Paper Plane]

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