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Guerrilla Marketing: Cozy Prius Project

Toyota created the Prius Projects to help develop the Prius brand and to document the interesting activities one can enjoy with owning an eco-friendly vehicle. During the holiday season, the "Cozy Prius" was featured on the Toyota site. A group of avid knitters helped knit a large baby blue holiday sweater for a real 2010 Toyota Prius. The end result was a festive looking, hand-made vehicle cover, complete with snowflakes and red trim. Watch the video to see the knitting process and the final outcome! [via adfreak]

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