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Non-Traditional Marketing: Beautiful Rubbish

The city of Aukland, New Zealand was looking for a creative way to prevent illegal dumping and improve outdoor ambiance. To do so, council ambassadors launched the Beautify Your City campaign and distributed green colored garbage bags to replace traditional trash can liners. As a result, on trash day, Aukland streets were lined with hundreds of green bags which created a garden-like atmosphere for locals to enjoy. [via I Believe in Advertising]

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