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Social Media Marketing: Vodafone AU Power Pinata

Traffic to Vodafone Australia's Facebook fan page has spiked since the telecommunication company recently launched a contest which allows fans to take a physical swing at a piñata using a robot arm! To take a hit, fans simply log into their Facebook accounts and line up in a que to click a "hit" button. By participating, fans are entered to win a daily cash prize of $500 leading up to Australia Day. And once the robot arm does break the piñata, Vodafone will be giving away over 500 prizes to those who are able to act fast and grab one. Watch the video to see the robot arm in action. [via Invisible Red]

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