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Guerrilla Projections: H&M Digital Projections Mapping

To launch the newest flagship store in Amsterdam, H&M created a digital projection mapping event that lasted the first three nights of the store's opening. Each night, guerrilla projections of a giant unraveling ribbon and a magical dollhouse were projected on the new H&M Amsterdam location. Local shoppers and street passers were left in awe during each spectacle as mystical sounds and music serenaded the night's skies during each show. Watch the video to get the full experience of the launch! [via digital buzz]

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