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Radio Marketing: Naturia Dog Food

In an effort to reach their target market effectively and increase sales, Naturia dog food created a radio ad recorded especially for dogs! In the ad, sound engineers layered in 15 KHz radio frequencies everytime the name Naturia was stated. Dogs seemingly reacting to the mention of the brand's name helped to promote sales in large pet food stores whenever the ad was played. Sales for Naturia dog food in the following month rose, selling over 12,700 cans. The brand also walked away the Silver Lion in the media category at Cannes in 2010 by creating the first radio commercial for dogs. [via Marketing Alternatif]

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