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Social Gaming: Yahoo! Bus Stop Derby

Public transportation can be a drag sometimes when the bus takes forever to come. Yahoo! understands this inconvenience and decided that boredom should never be an option during a citizen's daily commute. The Yahoo! Bus Stop Derby is a two-month citywide challenge where 20 different San Francisco neighborhoods participate to compete against each other through a social gaming platform. To compete, riders simply play touch screen video games on a 72-inch monitor placed at select city bus stops. At the end of the competition, the neighborhood with the most points wins a live concert featuring musical group OK Go! Watch the video to see the great public reaction captured during the campaign. [via Bus Stop Derby]

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