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Billboard Marketing: McDonald's Breakfast Sundial

McDonald's wanted a new way to bring attention to their beloved breakfast menu. To do so, the fast food chain created a real-time, sundial billboard. During each morning hour, a shadow, cast by the clock, clearly points out what sandwich is available for purchase at that specific time. By doing so, breakfast enthusiasts know exactly how much time is left before the morning meals are no longer served for the day. [via Guerilla Marketing Defined]

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