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In-Store Promotion: Desigual Clothing Store

To promote their newest line of fashion forward clothing, Desigual, a Barcelona based clothing company, decided to throw "Undie Parties" at their home stores located in Madrid and New York. The first 100 shoppers to show up in nothing but their undergarments were allowed to select two articles of clothing from the store to wear and keep! Watch the video to see the individuals brave enough to stand in line to wait for their free outfits!

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