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Experiential Marketing: Caribou Coffee Bus Stop

Caribou Coffee was looking for a creative way to promote their newest "Hot 'n Wholesome" breakfast sandwich selection. Bus shelters in Minneapolis were transformed into mini bake ovens, decked out with a sandwich display backdrop and a stove top. Riders were able to enjoy a heated bus-wait within each "oven" shelter. Perfect for those looking for a little relief from the cold commute! [via AdRants]

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