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Interactive Marketing: WeSC Display Window

IAD students at Hyper Island digital design school created an interactive display window to help promote WeSC, an urban, street wear brand. The goal of the project was to connect WeSC with music and art to create memorable consumer experiences. The store's display window was transformed into a giant interactive screen where pedestrians took control of camera angles and on-screen action with simple body movements. Background scenes on display were submitted by artists and musicians online, from all over the world. Within two days, the promotion had:
  • 26,000 plays
  • 80,000 loads
  • 300 blog posts
Watch the video to see the interactive screen in action! [via Marcus Wallander]

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