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Mobile Media: Alfa Romeo Mobile Billboard

To promote their latest automobile collection, Alfa Romeo, an Italian car brand, created a promotional advertisement that stalked shoppers where ever they went, literally. Mobilized advertisements and billboards were placed in busy mall destinations displaying new car models and prices. Unsuspecting shoppers walking by became the ads' "target," following shoppers where ever they walked. Watch the video to see the public's reaction and to see the mobile boards in action! "There's no getting away from a good offer." [Via Marketing Alternatif]

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