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Social Media Marketing: Orange UK

Orange UK, a mobile broadband shop and website, decided to bring community cheer to their loyal social media fans. Over the chilly Winter season, the Orange Winter Warmer campaign was launched. During the program, website users simply tweeted about someone who was having a bad day with the hashtag #winterwarmer and Orange UK would send a truck filled with chocolates, hot drinks and scarves over for a quick pick-me-up!

To continue their user appreciation campaign, Orange UK has also launched the Valentine's Day "Isn't it Tweet" campaign where users submit tweets to be made into short animations. Watch the videos to learn more! [via The Feed]

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