Mobile Marketing: Coca-Cola

As part of Coca-Cola's "Happiness" Campaign, a branded truck was driven throughout various neighborhoods in Rio De Janeiro, Brazil to deliver unexpected doses of happiness. The 'vending machine on wheels' was parked in unsuspecting residential areas, waiting for curious passers by to push the button. To their surprise residents would find a free Coca-Cola product waiting in the dispensary. It didn't take long for a crowd to form and the happiness to spread!