Thursday
TerraCycle - Fights Back Against the Giant (Scotts Miracle-Gro)
While it appears that the legal battle might still be on, both the New York Times and Advertising Age picked up the story, bringing more brand awareness to TerraCycle, exactly the opposite of Miracle-Gro's strategy. Companies need to protect their brand so there is no consumer confusion, it's the reason trademarks were created. However, comparing one brand to another is so common in marketing that one can't help but think Scott's is simply trying to cripple a smaller, potentially competitive brand.
(nc)
Wednesday
surfacing
A Surface computer is able to recognize physical objects from a paintbrush to a cell phone and allows hands-on, direct control of content such as photos, music and maps. Surface turns an ordinary tabletop into a dynamic surface that provides interaction with all forms of digital content through natural gestures, touch and physical objects.
We'll be able to check out these interfaces at the end of 2007! Can't wait to use this at home. (tk)
Update: Funny Parody Alert
(nc)
Tuesday
“Note to Future Self, Please Take a Picture of Me”: Create Your Own Ongoing Time Capsule
As Doc Brown and Hiro Nakamura will tell you, sending a message to yourself in the the past is a tricky matter.
Fortunately, sending a message to a future you is far less error-prone, and requires neither flux capacitor nor fantastic genetic mutation.
Our friend Raul recently opened an envelope he sent himself 21 years ago, with instructions to add a photobooth self-portrait to the one contained within it. The similarities two decades later are striking.
Inspired by his example, we’ve compiled a short list of ideas for creating your own ongoing photo time capsule — an easy, fun photo project you can do anytime.
Visit http://photojojo.com/content/photo-projects/future-photo-time-capsule/ right now to learn more about setting up a quick meeting with your sixty year old self.
(al)
Saturday
Your Truman Show - Enough talk about you, let's talk about YOU!
This might be a good opportunity for the programmers at ooVoo or any other webcam technologies to create an easy-to-use interface helping YTS-ers post their stories, because you know there are bound to be YTS clones coming up in the near future, even if they end up being features added to the plentiful OSNs already in existence.
(nc)
Friday
Wanna Get Night Time Sexy? Glow Fur It!
I could sit here and act like there is more to write about this cool new technology and fashion mash up, or you could just "Feel the Love" and watch their promotional video.
(nc)
Thursday
free your mind
Whereas in politics we still have to choose between one extreme or the other, the operating system world has moved on and we no longer have to choose between Windows or OS. Sure, Linux has been around for years, but lacked a user interface for everyone (somewhat like Ralph Nader maybe). But now, there is Ubuntu!
The free open source operating system — complete with a word processor, Web browser, spreadsheet application, and PDF reader — is elegant, secure, and intuitive.
$25 million have already been spent on the project launched by Mark Shuttleworth, hiring top-tier open source developers and negotiating with computer manufacturers to start selling PCs with Ubuntu preinstalled. It's available in 35 languages and free to download here.
Finally, there is a category for the rest of us who make spreadsheets AND fancy movies, we just need to figure out what we are going to call this category since "cool" and "uncool" seem to have already been taken ...
(tk)
Quick update from our friends at Gizmodo:
Dell's Debuts Their Ubuntu Machines Today, Wal-Mart PCs Next Month
Saturday
Virgin Atlantic's Big Barf Bags
In a new outdoor campaign, Virgin Atlantic is utilizing air sickness bags big enough to be a Carrot Top prop. I'll be honest, I didn't read all of the copy on the bag. I saw it, walked over to it, chuckled and moved on, thinking "Virgin Atlantic has a sense of humor". Mission accomplished.
(nc)
Friday
Oh, it's a Concert cal-LEN-dar
No longer will we have to search Pollstar, weekly publications and receive e-mail after e-mail from your favorite bands letting you know they are going on tour, but not anywhere near where you live. Thanks to iConcertCal, this software will create a customized concert calendar for you with all the artist in your iTunes. This is only good if you have a computer and iTunes though. Which I do. So at least I got that going for me. (bp)
Thursday
Hey! You got your cell phone in my flashlight!
UK based Troika has developed a guerilla SMS device "that enables the user to project text based SMS messages in public spaces, in streets, onto people, inside cinemas, shops, houses…" They used it recently in a promotion for The Streets during a concert. My first thought is "How did they get that into the show?!" and my second is "Where do I get one!?" Indeed. (bp)
Wednesday
SoNO! - Sony hosts yet another clinic on how NOT to build BUZZ
As reported by the Daily Mail, Sony was at it again with another poorly thought-out promotional stunt. The tech giant (whose toys I do adore) used a slaughtered goat to promote the launch of their newest video game God Of War II. Mind you God of War is violent, and that’s why I like it - But a decapitated goat? hmmm...
According to the Mail, "Guests at the event were even invited to reach inside the goat’s still-warm carcass to eat offal from its stomach."
Party 2.0
Rotterdam, after Amsterdam the second largest city in Holland, hosts the world's first sustainable/renewable energy dance club called SUSTAINABLE DANCE CLUB. It's been made possible by Enviu and architecture firm Doell and opened up in October of 2006.
Dancers basically create the electricity through a revolutionary floor system that converts the kinetic energy from people dancing and jumping on the floor into usable electricity!
Make sure to check out the video below, which explains how the technology works.
(tk)
GunDAM This Looks Cool!
All aboard the support ship Eternal, we're headed to Yamanashi, power make raise!
(nc)
Tuesday
Drink Company Pulls 'Cocaine' From Shelves
I'm not condoning the use of street drugs as brand names or in marketing, but are we forgetting where "Coca-Cola" got its name? Who will be the next witch hunt victim, Liquid Speed, Wired, NuSpeed or Jimmy Hendrix Liquid Experience?
You thought that last one was a joke, didn't you?
(nc)
Saturday
Smart, Green and Promotional: Domino's Delivery Vehicles
ZAP Car offers vehicles that run on alternative/hybrid energies. Delivering pizzas in these little wrapped vehicles is guaranteed to turn heads for more than one reason: they're cute, colorful and great for the environment.
(nc)
Friday
Pixelator Turns Video Broadcasts into ART
(cj)
Brand Installation: Luggage Roullette
(nc)
Europeans crowd into Second Life
Thanks to Business Week for letting us know first.
(tk)
Promotional Items That Will Make You Turn Green
What would you say to a promotional item that would leave a positive brand impression, but not a negative impression on the environment? You should say, "Yes, please" and then take your choice of corn plastic travel coffee mugs, eco-spun tote bags and recycled cotton t-shirts! Companies like Access Eco in the USA and Eco Incentives in the UK are taking traditional and non-traditional promo giveaways and making them environmentally friendly. Even big name companies like Branders and Print Globe are offering some of these items.
There also is a crop (no pun intended) of printers using soy and veggie based ink on recycled paper. Check out GreenerPrinter.com. They are even 100% wind powered! (BP)
Nokia taking it to the people - Part Deux
Everyone with a data plan should definitely check out their "Widsets". Think of it as the customizable homepage for your cell, consisting of customizable widsets. Widsets consist of games like Sudoku and Memory, provide you with a translation tool, a dictionary, a Wikipedia plug-in, and keep you updated on all the latest and greatest through RSS feeds!
More tools and services are added each day and it's fun to watch the service grow - already it is being supported by many international developers.
Best Part -> ITS FREE, and it works on more than 300 phones that are Java MIDP 2.0 compliant (thanks for that comment HeGe).
(tk)
Tuesday
Wild Projections: The New Night Ranger
Monday
Mommies-to-Be: Buy a Tee, Get 6 Months Free
(nc)
Sunday
Mobile Marketing: Nokia taking it to the people, wherever they are
(nc)
Wednesday
Laser Love - Open Source Urban Graffiti
(al)
Reactable - Electro-Acoustic Awesomeness
Not sure what to say except that I can't have one yet. Watch the demo.
UPDATE (5/22/07): Saw this thing in action at the Bjork show on Saturday night and it's truly awesome. I had to talk myself out of jumping on stage, yelling "mine, all mine!" and then running off with it. In the end, staying for the rest of the incredible show seemed more fun than jail, so I refrained. I STILL want one though.
(nc)
Tuesday
ooVoo - A brand new in face-to-face communication
You can video-chat with multiple people at the same time. Free download and it looks like it's coming soon for the Mac, so check back!
(nc)