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Mobile Marketing: Nokia taking it to the people, wherever they are

With marketing tactics like this, it's no wonder Nokia is the leader in India, the "fastest-growing mobile-phone market in the world" according to Business Week. To reach the rural parts of India and demonstrate all of the useful things that can be done with mobile phones, Nokia has a fleet of branded vans touring to all areas, stopping in high foot traffic areas to promote phone basics and how to buy them. It's Mobile Mobile Marketing.

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