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Europeans crowd into Second Life

The popularity of Second Life continues to rocket, with the virtual world currently proving even more popular in Europe than in the US.In March, 61 percent of active Second Life residents were from Europe, compared to 16 per cent from the US and 13 percent from Asia Pacific, according to research by comScore. Bob Ivins, managing director of comScore Europe said that with nearly 800,000 active residents in Europe, Second Life is proving to be popular on an international scale.It is little wonder that bricks-and-mortar businesses are seeing Second Life as a virtual-world way of accessing a global, real-world customer base, he said.
Thanks to Business Week for letting us know first.


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