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Assassin’s Creed 4 Breaks Out of the Clutter at Comic-Con 2013 with Immersive Marketing

At a major conference that’s famous for its costumes and numerous visual attractions, it is difficult for any game, show, or comic book to really envelop Comic-Con goers within the branding of their product. However, for their new game, Assassin’s Creed 4: Black Flag, the Ubisoft marketing team partnered with Attack! Marketing to physically bring fans out of the conference in San Diego and bring them into the golden age of pirates, mimicking a lawless republic in the Caribbean.
With a combination of a classic three-masted sailing ship, cannons firing, and an old fashioned pirate shave, Comic-Con goers were able to be immersed in a one-of-a-kind experience. Removing consumers from the conference itself allowed Ubisoft to shield against distractions from other brands, as well as capturing the attention of multiple senses. Hosting a night party aboard the ship, featuring celebrities  Aaron Eckhart, Jennifer Morrison, and Julie Benz added to the buzz of Ubisoft’s new title. A theater room showcasing a demo of the game, hands-on gaming stations, and a photo booth, all while surrounded by pirates on a rocking, rounded out Assassin's Creed 4's experiential weekend.

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