European auto maker Opel was looking to promote their new ADAM model, which comes in 60,000 exterior and 80,000 interior color combinations. To demonstrate the plethora of options while attracting a young demographic, Opel parked their car outside a popular bar in Copenhagen Denmark. Patron's & pedestrian's attention were quickly drawn to the once plain white car once the music, along with 3D projection mapping began. Informational pamphlets were distributed to interested consumers directing them to Opel's site where they had the option to choose the color combination that suited their taste. What’s your favorite color combination?
Wednesday
What's your favorite color? Opel ADAM has it!
European auto maker Opel was looking to promote their new ADAM model, which comes in 60,000 exterior and 80,000 interior color combinations. To demonstrate the plethora of options while attracting a young demographic, Opel parked their car outside a popular bar in Copenhagen Denmark. Patron's & pedestrian's attention were quickly drawn to the once plain white car once the music, along with 3D projection mapping began. Informational pamphlets were distributed to interested consumers directing them to Opel's site where they had the option to choose the color combination that suited their taste. What’s your favorite color combination?
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