When you think of a marketing event, you may think of a run,
party, or booth. Did using mud ever come to mind? Most likely not. However, the
concept of mudvertising is becoming a popular form of marketing among top brands
such as Reebok, Miller Lite, and Advil. Brands will host events like
Tough Mudder where
contestants raise between $50-$200 to compete in a race through literal mud. At
the end of the race, participants will have the option to receive products from
the sponsors. For example, Advil may pass out samples to soothe a runner’s sore
muscles while Miller Lite may be offering a cold one to quench their thirst. The
primary goal of this competition is not to win but to simply get as filthy as
possible in a pool of mud with your friends while having an incredible and
memorable experience. Last year, the three largest mudvertising events hosted
nearly 2 million people. Reebok is now the prime sponsor for the Spartan Race
which is now called the Reebok Spartan race. Reebok has partnered with this
event and is in the process of coming out with a new line of apparel and shoes
specifically tailored to this event.
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