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1993, Can You Hear Me Now?

Try asking someone where the nearest telephone booth is. Chances are they’ll give you a clueless smile and offer you their iPhone. Droga5 restored the telephone booth’s use in a new campaign for the New Museum’s exhibit “NYC 1993: Experimental Jet Set, Trash, and No Star.” Dial 1-855-FOR-1993 from any of the 5,000 pay phones in Manhattan and you’ll receive a recorded lesson on the history of the block you’re calling from and the tenants who lived there. This interactive campaign perfectly compliments the exhibit and gives Manhattanitesan an excuse to put down their smart phone and pick up a smarter phone. 

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