I am one of the 80% of people who records shows in order to
bypass the annoying/tiring/un-clever commercials that pollute my TV viewing
time. But this phenomenon has posed a major problem for commercial advertisers
as their ads are going unwatched; their money going to waste. DDB Brussels figured
out a way to showcase the new Volkswagen bug convertible and capture the attention of serial fast-forwarders with the “slowmercial.”
The movement of the bug’s top going down in front of a sunset is relatively
static so that the message is conveyed like a print ad when the commercial is
fast-forwarded. DDB Brussels’ ingenious commercial is sure to be the first of
many since it claims to “have up to 50% more impact than an ordinary TV
commercial” by reaching both live and delayed viewers.
[Via PSFK]
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