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To market Mikado candy (or prove that chocolate really is irresistible) French agency Buzzman developed the "Resistance Test." People were planted in the audience to approach the Mikado dispensary and press a red button releasing a box of Mikado. But instead of walking away with candy in hand, they were engulfed by a trap door and dropped into a crazy (pre-taped) situation. Each execution was offbeat and funny to capture viewers' attention and test their resistance! The tests were paired with average individuals getting the candy successfully. Now if you'll excuse me I'm off to the market to buy some....errr....groceries?

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