How aggravating are those mandatory 'decode these distorted letters before continuing to the next page' boxes!? What a waste of time and energy- Why not put those 20 (if you guess correctly first try, or if you're anything like me, 45) seconds spent solving that illegible and unintelligible combination to good marketing use?
The thinkers at Solve Media have an innovative idea- lose the banners and put an advertisement in the distorted letter box! Why not? They've already interrupted our workflow and grabbed our attention-- Brilliant idea. In an age where marketing reaches you on the streets and at your seat, this would be a great online guerrilla tactic.
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