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Nestlé’s “We Will Find You” campaign uses GPS tracking in candy bars

In a nod to Willy Wonka & his golden tickets, candy giant Nestlé has decided to award six lucky UK customers with a cash prize. Nestlé has embedded GPS tracking devices that get activated when you open the the wrappers of KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium and Yorkie Milk chocolate bars. Within 24-hours, a team will track the winning wrapper and deliver £10,000(roughly $16,000).

In addition, over 3,000 posters fitted with NFC and QR codes are displayed throughout the UK allowing smartphone users to win over 2,000 additional prizes and track how many bars remain unclaimed.

Time for a Kit-Kat break in the UK!

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