Ever wish pictures came to life like they do for Harry Potter? The marketing team at Lexus probably does too, and with their new 'A Stunning Feat' Campaign, a magazine page almost does! Place your iPad directly behind the Lexus advertisement in this month's Sports Illustrated and the 2-D image lights up as if its on TV! The slight caveat is that you must load a Lexus webpage first and then press play, but the result is more than a iPad video because the light interacts with the images in the magazine.
A clever way to hold our attention while flipping through the pages!
[Adweek]
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