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With a little help from my iPad

Ever wish pictures came to life like they do for Harry Potter? The marketing team at Lexus probably does too, and with their new 'A Stunning Feat' Campaign, a magazine page almost does! Place your iPad directly behind the Lexus advertisement in this month's Sports Illustrated and the 2-D image lights up as if its on TV! The slight caveat is that you must load a Lexus webpage first and then press play, but the result is more than a iPad video because the light interacts with the images in the magazine.

A clever way to hold our attention while flipping through the pages!


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