JWT Hong Kong came up with a clever and effective idea to educate the public on the perks of using Listerine. Brand ambassadors passed out seemingly innocent flipbooks that showed images of an attractive women talking. Once the pages of the flipbook started to move, the viewer's nostrils were hit with a strong onion scent which gave the illusion that the women talking had bad breath. When the viewer got to the end of the flipbook, they were presented with a coupon for Listerine. The best part of this execution was that it yielded a 66% redemption rate!
This stunt shows that in an age where agencies favor digital executions, something as simple as coupon distribution paired with a clever concept can still prevail!
[Via Adfreak]
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