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What's the Best Way to Stop People From Drinking & Driving?

Show them how it feels!

The "Drunk Mirror" sponsored by Allianz Insurance was placed in a popular bar in São Paulo, Brazil to promote drinking responsibly. For the night, the "Drunk Mirror" was placed in a neutral spot between the men's and women's restroom to better capture the attention of the targets. Curious bathroom goers would do a face check and then notice that there was a delay in their reflection. 

After a few moments, the mirror then showed facts about alcohol's effect on a persons' judgement and coordination. The "Drunk Mirror" effectively communicated the dangers of pairing alcohol and driving by literally having bar goers visualize how it would feel! 

[Via Brand Flakes for Breakfast]

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