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TNT Uses Electromagnetic Dot Display To Promote New Show

TNT's newest promotion involves an electromagnetic dot display that responds to the movements of observers while also displaying clues and anagrams that relate to TNT's new show, Perception. Why the weird words in the background? The movements of the board are supposed to mimic the thought process of the protagonist while he solves crimes. As apparent in the video, the meaning behind the display might be hard to understand at first glance, but is still visually stimulating enough to capture the gazes of people passing by. Overall this display looks to be very effective at gaining viewer engagement and increasing awareness for the upcoming premiere of the new show--enough to even make me want to watch! 

[Via Adfreak]

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