#banner { background-position: 0px 0px; /* move banner flush against top and left edge of blog */ }

Monday

Discovering the Many Uses of Mayo



Have you ever wanted to try out a new recipe for dinner and then realized most of the ingredients were missing from your pantry? 

In Brazil, when a customer purchased Hellmann's mayonnaise, their grocery store receipt would print out with a recipe right under their total amount that used a combination of the other ingredients the person purchased on their trip to the store. Hellmann's direct marketing campaign was a very interesting use of grocery store receipts and must have been successful in showing consumers the many other uses for their mayonnaise! 

My question is: what kind of recipe would print out if a customer only purchases chocolate chip cookies, hot sauce and mayo?

[Via Creative Criminals]

No comments: