Have you ever wanted to try out a new recipe for dinner and then realized most of the ingredients were missing from your pantry?
In Brazil, when a customer purchased Hellmann's mayonnaise, their grocery store receipt would print out with a recipe right under their total amount that used a combination of the other ingredients the person purchased on their trip to the store. Hellmann's direct marketing campaign was a very interesting use of grocery store receipts and must have been successful in showing consumers the many other uses for their mayonnaise!
My question is: what kind of recipe would print out if a customer only purchases chocolate chip cookies, hot sauce and mayo?
[Via Creative Criminals]
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