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All Aboard The Cadbury Joyville Train!

Commuters at a few train stations in Australia were in for quite a surprise when a signature Cabury purple steam engine pulled in and unloaded a crowd full of musicians, singers, and dancers who weaved through the station passing out Cadbury chocolates.This experiential piece had an accompanying Facebook page that asked for users to post photos and videos of the activation.

If only something like this would happen on this side of the world!

[Via Digital Buzz]

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