UH OH! Can you please pass me a Bounty paper towel?
To promote product quality through increased awareness, Bounty infiltrated
NYC and LA with larger-than-life sized instillations of clothing’s eternal
enemy….SPILLS! The attention grabbing props emphasized Bounty’s durability and
spread word-of-mouth buzz while surprising passersby in high traffic locations
in both cities. Bounty created BIG buzz with these BIG spills.
[Via Guerrilla Communication Blog]
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