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BIG SPILLS solved!

UH OH! Can you please pass me a Bounty paper towel?

To promote product quality through increased awareness, Bounty infiltrated NYC and LA with larger-than-life sized instillations of clothing’s eternal enemy….SPILLS! The attention grabbing props emphasized Bounty’s durability and spread word-of-mouth buzz while surprising passersby in high traffic locations in both cities. Bounty created BIG buzz with these BIG spills.

[Via Guerrilla Communication Blog]

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