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The Little Man in the ATM

Imagine a man crawling around inside of the ATM box while you are using it!  That'll be sure to catch your attention right?  This clever campaign was launched in Peru to raise awareness of the problem that a majority of children there are illiterate.  Not being able to walk away or forget as easily as you will with an ad, this campaign is engaging and interacts with each target.  What do you guys think?

[Via Creative Criminals]

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